Senior Executive – Product Marketing
- 3-5years’ experience in product marketing.
- A Master’s degree in Marketing or related field is preferred.
- Proven track record in inbound marketing.
- Experience in events marketing, email and SEM campaigns management
- Create product positioning and messaging collaterals across industries that differentiates SOCXO against competitors
- Communicate the value proposition of the products to the sales team and develop sales tools that support the selling process of SOCXO.
- Plan and execute marketing programs/campaigns that drives demand for SOCXO.
- Custodian of collaterals – both online and print.
- To build and maintain relationship with branding/marketing agencies and media channels.
- Own CRM to track leads/opportunities.
- Being the custodian of databases.
- Design, build and maintain our social media presence on FB, Twitter, LinkedIn and related forums.
- Team management
He/She will be a member of the Go-To-Market team with a prime focus on demand generation and market visibility in Indian/Global market
- Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.
- Good knowledge of both established and emerging social media platforms
- Ability to juggle multiple priorities and excel in a lean work environment.
- Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
- Proven working experience in digital, content and Social media marketing
- Strong understanding of current online marketing concepts, strategy and best practice.
- Sound knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Similarweb, WebTrends)
- Strong knowledge of in SEO /SEM, Marketing database, email and social media marketing.
- Brand story telling skills
- Data & analytical skills