There is no denying that Salesforce CRM is a hugely popular CRM. Thanks to the highly robust and scalable Force.com platform, businesses enjoy working with Salesforce CRM. A few clicks in the Salesforce CRM and your apps will be ready to meet the demands of their customers.
From an enterprise perspective, Salesforce CRM adoption is a simple and straight forward process that rewards them with a number of benefits.
Let’s take a look at some of the benefits.
A major advantage of Salesforce CRM is that it can be made to fit for a company irrespective of its size. Be it small-scale, medium or large enterprise, you can choose the appropriate edition that has all your favorite features.
For enterprises that would like their complex sales process to be aligned and managed well, Salesforce CRM without any customizations would serve the purpose.
For enterprises that are into Direct Sales Model or Fremium business model, you could develop apps in Salesforce and publish it to the AppExchange store either for free/paid as well as you could design web services from Salesforce that could be consumed by other applications to leverage a logic specific to a vertical or business.
I could keep on stating the possibilities of this powerful CRM for hours that you could leverage upon. The limit is your ability to dream. The key is the “NO-CODE” facet of the Force.com platform that enables lots and lots of stuff to get done and customized by just point & click facility.
I have been working for world’s largest publishing enterprise on Salesforce integrations. In the last four years, I have seen this CRM grow and mature and our team have been able to automate almost every process- from collecting manuscripts, book printing and selling it online- by leveraging the customization capabilities of Salesforce CRM.