Letting the digital seep through every process (ranging from designing product to marketing) is one of the top priorities for every organization today. Digitally capacitating an organization is a gradual and evolutionary process, that is, it occurs in stages with each stage standing for a certain mark of development. Remember that travelling the road- developing your digital capacities on a daily basis is more important than rushing to the destination- forcing a full-fledged digitization quickly. Here are the four stages which an organization generally undergoes, while walking towards digital maturity:
Digital Infancy: Reaction
Recognize that your organization needs to make changes for digitally empowering itself. The first digital-maturity to-do list will be made at this stage.
At this stage, you will encounter pending tasks that would need to be listed and taken into consideration. These include a website revamping, brand-new marketing campaign, syncing customer support system with knowledge store.
The only aim at this stage is: recognize the changes which need to take place and identify the digital capacities you already have. Here is the to-do list for this stage:
The answer to these questions will be the first baby-steps into digital maturity and will lay foundation for the shift. Get hold of the relevant technologies to fulfil the goals. Remove any unneeded tools. Let every department know and be trained in the tools they should be using. Integrate the tools within a system to allow constant content-flow between the departments and within the system. Allot a team to take care of setting up this system and get it running.
Keep an eye on the mission of your company, goals and make sure you sync every step with this.
Digital Childhood: Strategy
This is the time when you will be developing capacities to be used throughout the journey. Begin by creating customer personas and designing customer journeys. Make sure you correspond different types of content for varying stages of the journey.
Remember that every department offers content which could be used by the customers. Thus, the digital strategy has to spread across the organization and not simply one department. Here is the to-do list for this stage:
Till now, you have learned to build experiences which will fit into the customer experience and to take account of the already-available resources. With the above two steps, you should have gained the foundational skills for moving into the pre-maturity stage.
Digital Adolescence: Synthesis
At this stage, you will be carrying digital onto the unexplored territories of your company. This is possible only when the minimal condition of digital strategy is fulfilled. Ask yourself the following questions:
Make sure there is a common digital dashboard for every department where organizational content is shared. Every department will put up the content they create within this database for the ease of sharing and uniformity.
Digital Maturity: Optimization
The above three stages have made sure that digital is a common mode within your organization. The fourth and final stage of optimization is an endless learning program where you continually create new channels, cater them with new methods and functionalities.
As technology evolves, you will have to sync the movement with your digital strategy and make changes. Make sure you recognize the limitations of current strategy and plan the changes. It is ideal if there is a team that keeps check on the recent tools and informs the need for an update of digital strategy. The best format to observe, evaluate the current strategy and practice is to keep a periodical review sheet.
Evolution was a million-years process. We have managed to bring it digitally under countable numbers. Trust the process and don’t miss any stage. Strengthen your bones (through stage 1 and 2) before you put it into the war of digitals (competition with giants, ambitious company goals). Checkout our articles on digital transformation.
What are your strategies to leap into the digital end-point of maturity? Share your thoughts with us.
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