A good content management system (CMS) must do exactly that-create and manage the website content and the related tasks like editing, formatting, organizing, regrouping, and maintenance from a centralized interface. Creating a website becomes simple enough even for non-programmers using a CMS. With the availability of many good CMS platforms in the market, marketers are faced with the million dollar question, “Good is fine, but is it also the right one for me?”
The known names in the category are Joomla, WordPress, and Drupal. Drupal provides a steep learning curve. At the same time, it is highly flexible and versatile enough to encompass the entire features of CMS solutions. Simply put, a growing business needs Drupal.
Without much ado, we are going to list down why Drupal stands out among these. The caveat, of course, is to consider the nature of your business and your goals in the near future. If your business falls under any of the following categories, Drupal might be the one for you:
We give you top ten reasons why Drupal rocks the CMS arena:
Just about any kind of content is possible with Drupal. You visualize and Drupal makes it a reality for you. With the Content Construction Kit (CCK), you are empowered with the kind of flexibility that no other CMS offers. The CCK provides about thirty different kinds of content, each different and unique from the other. You can throw in as little or as much as complex content into the mixture like dynamic fields or listings, yet Drupal makes it seem like a cakewalk.
You can decide just about everything regarding how you want the content to appear on your website with the view feature of Drupal. You can define a particular way an article appears on the site, define the archive list or even use a combination of standard and custom features. For instance, if you prefer keeping a custom view intact but having just the taxonomy view tweaked a little, Drupal allows you to do it.
Who can deny the power of SEO (Search Engine Optimization) which is the primary source of all the traffic that comes to your website? Drupal can safely be coined as the king of SEO in this regard with features that can customize your URLs (with Pathauto), and offer complete control over page titles as also with caching the pages. That is not all. These features, in conjunction with analytic tools, make Drupal an invincible emperor in the field of social media and CRM.
Taxonomy is defined as the science of classification. Taxonomy is used to optimize features like navigation, search, and personalization in a website. Drupal has a defined set of categories (tag names) applicable to a specific type of content making it extremely easy to add tags, meta- tags to your content. You can also build a hierarchy of keywords that can be applied to classify the content.
If you are an e-commerce business, then Drupal’s Ubercart is a dream-come-true feature for you. The variety of options range from categorizing and displaying your products to applying promotional codes/discounts and calculating shipping charges to having a workflow facilitating automatic order processing and single page checkout to providing simple and secure payment gateway options. In a nutshell, it does much more than selling products.
Every business needs to be social these days and with Drupal this is a done deal, because it is inherently a social platform that is well-integrated with social sites like Facebook, Twitter, Google+, and others. Be it sharing or promoting your content, engaging with your customers, requesting them to share feedback, all of this is possible with social media modules in Drupal.
With Drupal, you can create as many custom users as you need and assign varied roles to each of them. You are in full control of the member profiles, their scope of access, and extent of inter-member communication.
Businesses that are looking to expand and grow fast or expecting increased footfalls to their website need a robust CMS that accommodates their requirements.
With Drupal, you will never have to worry about the increase in traffic. It is built to accommodate and respond well to high growth levels.
Drupal has a versatile theming system in place. Whether you are a new user looking to use standardized themes or an advanced user who wants to customize and build over a basic theme, Drupal offers a good number of options. Even the standardized themes do not look like the typical free-websites. All of the themes are designed to give your website a clean and professional feel and appearance.
Drupal has been in the fray long enough to have a large and strong community of developers who are passionate enough to contribute and help each other out with documentation, guides, and so on. This is a win-win for developers as well as owners; as a support system for developers who are looking to grow and thrive professionally and as a ready talent pool for owners.
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