Enterprise Mobile Applications (EMAs) provide a platform for the employees to use their mobile computing devices such as smartphones and tablets for work. These apps provide access to organizational systems and real-time organizational data through mobile devices. At the back-end, it infuses mobility to the business data, migrating data to cloud storage so that it remains online round the clock and can be accessed from anywhere easily.
Most EMAs serve a specific vertical business need such as inventory management, product management, marketing, etc. An employee may, for instance, check on the store inventory, schedule production, assign work, set up duty roasters, update customer information, approve purchases, monitor sales, or do much more using EMAs.
EMAs may be the next big thing in computing. IDG Research Services estimates that 70% of organizations are already using or plan to use EMAs.
A recent survey conducted by Wipro in North America reveals that about 85% of senior IT and business leaders expect EMAs to add value to work and 93% of them expect EMAs to increase sales.
The obvious reason for the popularity is EMAs allowing employees to work from anywhere, anytime. This has many benefits.