Many businesses, including many countries, are yet to capitalize on the e-commerce boom. They are yet to even figure on the e-commerce radar. As sales numbers are close to crossing $370 billion by 2017, and as the reach of the Internet increases, so will a rise in patron base. Brick and mortar still has the lion’s share of retail, with more than $20 trillion in sales during 2014. The corresponding figure for e-commerce is $1.3 trillion. But e-commerce is slowly but surely getting a larger slice of the pie, which is an indication of things to come. Overlooking this trend can prove costly for businesses.