Selecting a content management system is not an easy task, considering the fact that there are more than 1000 vendors in the market. Some of them are free and open source, but just because a CMS charges for the license, it needn’t necessarily be a better one. Selection of the best content management system goes beyond taking at face value what the fancy brochures, well-crafted product videos, and persuasive presentations say.
A good content management system:
• Has a set of strong built-in features, and the option to add on additional features as per requirements
• Remains flexible to cater to the changing needs of the business over time
• Is scalable to grow along with the business, or to shrink down during lean times
• Offers unlimited design possibilities
• Supports Search Engine Optimization (SEO) and offers a wealth of tools for SEO
• Is easy to use, has a clean and tidy user interface and API
• Offers support for mobile websites
• Delivers through the cloud
• Remains secure and stable
• Offers comprehensive technical support
The Ektron Web Content Management, built on the Microsoft .NET Framework, scores well on almost all of these fronts. For instance, it has an easy to use content editor that offers powerful styling options and delivers on a WYSIYUG (What you see is what you get) environment. The Page Builder allows even novices to create highly advanced web pages. The Ektron Smart Forms makes creating complex content easy. It also offers unmatched customization options and offers advanced support for mobile web pages and apps. It is extremely developer friendly as well, featuring over 80 pre-built controls and facilitates easy integration with other enterprise systems such as CRM marketing automation suite, the analytics engine, SharePoint, and others. The Ektron Search, powered by SOLR, Microsoft Search Server or FAST facilitates metadata-driven navigation that helps site visitors discover what they need faster.
Ektron is a level above the basic content management systems such as WordPress and Joomla, which lacks in many enterprise features and security. It rather competes with the likes of the web content management systems provided by Adobe, HP, Oracle, SDL, and Sitecore, all of which offer a comprehensive set of features and has been adopted by many companies over the years. These companies also have a history of smooth upgrades, leveraging technology to improve the system as an on-going activity. They have also developed a strong support across the globe.
Specifically, Ektron fares way better than Microsoft SharePoint and Oxite, as neither of these are good fits for Web CMS’. It costs considerably less than the CMS offered by industry giants such as IBM and Oracle while offering more or less comparable features and support. Other emerging vendors such as CoreMedia, e-Spirit and Terminal four may match Ektron in its offerings, but Ektron has the advantage of a stronger support and developer community.
It is pertinent to note that in content management systems, there is no one-size fits all approach. What is best suited for one company may not fit another company perfectly. Again, there may be world of difference between theory and actual implementation. As such, review of real life user experiences play a major role over and above the theoretical assumptions when it comes to identifying the best content management system.
To summarize, Ektron is one of the best CMS available now, offering a good mix of comprehensive features, security, flexibility and support.