Real Time Personalization in Sitecore Experience Profile

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Dec
29
2015
  • Author:
  • Nayab Naseer

Personalization is the ability to respond to a specific user’s online actions and behaviors in a customized way to meet his or her specific needs. Providing a personalized e-commerce experience increases customer satisfaction, which, in turn maximizes online profits. Success in driving online sales depends highly on presenting the right information and right offers at the right time, and at the right place. Real-Time Personalization in Sitecore digital marketing profile offers a unique and distinct user experience for customers across multi-channel touchpoints.

Sitecore’s personalization approach involves various steps like: classifying users based on their respective personas and attributes, configuring profiles, and profiling content to suit their needs and adjust and optimize content further. All these steps leverage the power of predictive personalization. This Infographic sheds more light on real-time personalization in Sitecore profile, why do we need it, how it is done, and the major features that Sitecore offers with respect to personalization of content. Check out to know more.

Real-time Personalization in Sitecore Experience Profile

The digital lives of your customers comprise numerous touch points across various channels. While you can control some of them, you may not have a first-hand account a few of them like Google+. Predictive Personalization emphasizes the ability to respond in real time to the changes in terms of customer needs. It also involves creating relevant customer insights that can be used for the optimization of digital outcomes. Real-time personalization in Sitecore tries to surface compelling content to the targeted audience. Building prolific and meaningful customer insights across multiple touch points, analyzing each customer’s search preferences and stages at buying cycle, and responding in real time to the changing requirements are more important ever than before to mark your visibility in the digital universe.

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Predictive personalization aims at delivering relevant and targeted content to each visitor remembering their unique preferences. Personalization is the ability to respond to a specific user’s online actions and behaviors in a customized way to meet his or her specific needs. Providing a personalized e-commerce experience increases customer satisfaction, which, in turn maximizes online profits. Success in driving online sales depends highly on presenting the right information and right offers at the right time, and at the right place. Real-Time Personalization in Sitecore digital marketing profile offers a unique and distinct user experience for customers across multi-channel touchpoints.

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