Targeted email marketing with Sitefinity

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

Jun
30
2015
  • Author:
  • Rashmi Krishnankutty

targeted email marketing with sitefinity cms

Did you think that email marketing is passé? Going by the below statistics, emails are not only very much in fashion, they are actually the best marketing tool you can use to promote your business:

  • 60% of marketers say email is a critical enabler of products and services
  • 20% of marketers say the primary revenue source of their business is directly linked to emails
  • Emails are 40% more successful at acquiring new clients than Facebook or Twitter

Emails have incredible reach. Relevant emails sent periodically can ignite customer interest and build brand loyalty. But for this to happen, your emails should be crafted and timed perfectly and sent to the right audience. This is where the email-friendly features of Sitefinity CMS comes in handy. Here’s how:

  1. Give your emails the wow factor

In a world where our senses are dulled by the continuous influx of marketing emails, your emails should manage to catch and hold the reader’s attention. It should have a great look and great content. Sitefinity’s email designer tool helps you to create emails that are visually appealing and blend with the overall design and appearance of your website. It’s drag and drop visual design tool lets you reuse existing assets in your website like pictures, layout, styling and content. You can use Sitefinity’s personalization features to send emails that are personalized for each reader. Personalized content makes the reader feel cherished and can get a much better response compared to a generic email.

  1. Test the efficiency of your emails

Have you ever wondered how to draft the perfect email – one that gets the desired open rates and conversion rates? Sitefinity’s A/B testing feature lets you test two versions of emails and see for yourselves which version is more successful. Once you have created the test emails and sent them to a sample of your audience, Sitefinity monitors the interactions and tells you which of the two had a higher success rate. You can use one or more factors like open rate, number of clicks, bounce rate etc. to compare the two emails. You can then use the version that was more successful for the rest of your audience.

  1. Stay on top of your email campaigns

Sitefinity helps you monitor the success of your email campaigns through systematic visual reports. Once your marketing emails are sent to your audience, Sitefinity again monitors various factors like bounce rate, open rate, click through rates and conversions to generate date-wise detailed reports and charts. You can use inputs from these reports to determine what worked and what could have been done better. Use these inputs to make your future campaigns more effective.

  1. Time your emails

As a seasoned marketing professional, you understand the importance of sending your emails at the correct time. A holiday shopping email, an information email on an upcoming webinar or one announcing a grand sale will fail to have the desired effect if sent very early or very late in the game. With Sitefinity, you can schedule the delivery of your email at an appropriate future date when you know your email will be most effective. You can use Sitefinity’s A/B testing feature as well to send test emails and determine the ideal day of the week and the ideal time to send your emails. You no longer need to rely on your gut feeling. Instead, you can analyse concrete results from the test emails to determine the best time to send your emails.

  1. Grow your subscriber list

With Sitefinity’s form-builder, you can quickly create a form and connect it to your email list. Visitors to your site can use this form to easily subscribe to your emails, newsletters etc without your intervention. You can choose to include the unsubscribe option in emails sent to your subscribers that your readers can use to opt out of your emails.

  1. Manage your contacts better

Sitefinity lets you import your contacts through standard CSV files or tab limited files. You can also create dynamic segmented subscriber lists for specific emails. It lets you import subscribers based on custom fields like company name. This feature is very useful to send personalized emails to specific groups.

Emails –  Your best marketing tool

Even with the incredible rise in popularity of social media, emails continue to be the most effective marketing tool for your business. For every dollar spent on email marketing, the average return on investment is $44.25. Emails can get you more prospects, leads and sales. No business can afford to ignore the power of emails. And with Sitefinity’s email marketing features, you can ensure your emails always look good and deliver better.

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