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Opening additional stores on online websites helps you to acquire a larger portion of the market, allowing your existing online business to grow on a wider range. As this entire process of expansion sounds tedious, OpenCart, the shopping cart software provides you with a multi-store feature and makes this entire task quick, simple, easy and feasible. It can be easily managed by any business man. The highlight of this software is, items can be customized based on different websites, countries and target audiences.
Few highlighted features of OpenCart shopping cart software is as follows:
OpenCart SEO (Search Engine Optimization)
As monster search engines like Google and Bing are continuously changing, it has become a threat to the other search engine websites, especially online trading. But this is controlled by OpenCart and thus it has become the highest ranked organic search traffic source.
Keyword Search: Keyword Planner, a free tool created by Google can suggest the keywords to be searched. It also shows the number of times the keyword is searched every month. This keyword research and analysis does good for any search engine optimization. The keyword planner is used to make note of the keywords that are appropriate to your website based on the target audience, country, category and products.
Keywords Grouping: The keywords shortlisted from the keyword planner are grouped to form separate webpages that belong to the website. They decide on which page to load based on the categorization of the list of keywords. Care should be taken during this categorization as to avoid different pages being targeted by the same keyword.
Optimization of Webpages: The decision on using shortlisted keywords and leveraging them is as important as shortlisting them.
To get the most significant impact on rankings, keywords are used in five main areas:
Building Link Structure:
The search engine analyzes how webpage is linked to the website. This determines the importance and ranking of the webpage. The link structure in OpenCart SEO is friendly in order to maximize keyword rankings.
Here are few strategies that OpenCart webmasters can use to improve their website structure:
OpenCart SEO (Search Engine Optimization) thus gives super-fast outputs with the available keyword search and link option. Since the products can be grouped into different categories and each product is given weightage as – the most relevant, related or customized search, OpenCart SEO gives its user a better search engine navigation experience.