Towards the Right Mobile EAS Strategy

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

Jun
10
2013
  • Author:
  • Nayab Naseer
  • Category:

The increasing incidence of malware infested apps floating around in the cyberspace and the threats such apps pose to corporate networks security has prompted many enterprises to adopt their own Enterprise application store (EAS).

An EAS is a customized in-house platform that allows users to download apps to their mobile devices. Employees connected to the corporate network using their mobile phones may download safe and white-listed apps from the EAS, so that there is no threat of infected apps compromising network security.

However, the mere establishment of an EAS would hardly make a difference. What matters is the implementation of a coherent EAS strategy to complement the EAS infrastructure.

The Right Apps

EAS would succeed only when it is stocked with the right apps. If the required apps are not present in the EAS, the mobile user would either have to download it from somewhere else, or face serious loss of productivity and functionality. The establishment of an EAS ideally requires a thorough study to determine the apps required by all users. In preparing the app catalogue, employee recommendations play a major role. Make sure that the list of apps on offer aligns to the business strategy and objectives. It is important to not just provide apps, but also any updates, as required, regularly.

Make EAS Apps the Preferred Choice

Simply having a functional app in the EAS may not be enough to raise the users enthusiasm. It is when such apps are convenient and useful in their own right that users would voluntarily prefer such apps over others. EAS may host apps developed in-house or packaged apps, and may point to external sites as well. A good option is to develop EAS apps in-house, customizing the same as per the specific company requirements.

Side by side with apps, it is also important for the EAs to offer a good experience for the users. As a basic minimum, the EAS needs to be seamless and user friendly, with automated permissions. Other integral elements of a good user experience usually include provision for self service, availability of peer ratings and reviews for apps, support for BYOD, and more.An EAS is an important step towards the customization of IT services and enforcement of policies. Done right, it delivers multiple benefits, ranging from improved security to better productivity.

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