Archives

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

Jan
31
2011

Have you forgotten your internal customers?

So much press (online and offline) has been given to marketing to customers, that businesses tend to forget one of the most important customer segments – their employees. While traditional marketing focused on the “Customer is king” agenda and trained employees to serve customers, today’s marketing has to focus on “Customer, Vendor, Employee, Stakeholder, Partner, […]

It’s the new economy, Stupid!

Ernst & Young’s report “Competing for Growth – Winning in the new Economy” summarizes a survey of over 1400 executives from around the world between September and October 2010. The report presents various strategies companies could adopt or follow to thrive in the New Economy. The most dominant fear as countries, and companies, emerge from […]