Archives

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

Jan
30
2014

SMAC (Social, Mobile, Analytics & Cloud computing) and Healthcare

Brand loyalty is a thing of the past. Today’s enlightened consumer no longer sticks to a brand. Customers now want the experience. Their purchase decision depends on news, views, reviews, information, and demonstrations. Aiding them ably in their search for information, products and services, as well as their providers and sellers, are the ubiquitous mobile […]

Jan
27
2014

Site Search in your Website – How to Make Your Website Search-Perfect

The success of content marketing efforts rests on delivering content to people who want it. Content marketers deliver content to their prospects through email, social media, newsletters, links and many other means. However, the single largest lead source for B2B companies is still SEO. 14% of the inbound traffic comes when prospective visitors search using […]

Jan
22
2014

Is your Site Responsive?

The digital landscape is getting more and more fragmented by the day, and with this, the number of devices, platforms and browsers that a website needs to work with is growing. This has forced a radical change in web designing. With mobile devices of varying screen sizes tipped to overtake desktop computers in the immediate […]

Jan
20
2014

Why Physicians Dislike EMR

According to a study published in the American Journal of Emergency Medicine, physicians in one emergency room spent 44% of their time entering data in their electronic medical records (EMRs). In contrast, only 28% of their time was spent on direct patient care. Little wonder then, that most physicians are frustrated with EMRs, and are […]

Jan
17
2014

About my favorite mentee!

It was less than 2 years ago that I began to mentor Deepak. I started with asking him to learn ASP.NET fundamentals, and record his daily activities, as well as lessons learnt in an excel sheet. I would monitor the excel sheet with interest. For the first 3 days, he updated the excel sheet. But, […]

Jan
16
2014

Designing your website for your user, not you (Persona Management)

The customer has always been the king. In today’s age of hyper-competition, marketers bend over backward to delight the customer. In the realm of website design, this requires a paradigm shift in approach, from designing for the user rather than designing based on what suits the business. It is easy to overlook user flows and […]

Jan
10
2014

X’tra X’Mas Fun – A Photo Blog

At Suyati, we love to celebrate and hang loose. Sure, we’re very serious when it comes to writing cutting edge code, or discovering new technologies. But any half chance we get to party, we go all out at it. Check it out!