Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
Brand loyalty is a thing of the past. Today’s enlightened consumer no longer sticks to a brand. Customers now want the experience. Their purchase decision depends on news, views, reviews, information, and demonstrations. Aiding them ably in their search for information, products and services, as well as their providers and sellers, are the ubiquitous mobile […]
The success of content marketing efforts rests on delivering content to people who want it. Content marketers deliver content to their prospects through email, social media, newsletters, links and many other means. However, the single largest lead source for B2B companies is still SEO. 14% of the inbound traffic comes when prospective visitors search using […]
The digital landscape is getting more and more fragmented by the day, and with this, the number of devices, platforms and browsers that a website needs to work with is growing. This has forced a radical change in web designing. With mobile devices of varying screen sizes tipped to overtake desktop computers in the immediate […]
According to a study published in the American Journal of Emergency Medicine, physicians in one emergency room spent 44% of their time entering data in their electronic medical records (EMRs). In contrast, only 28% of their time was spent on direct patient care. Little wonder then, that most physicians are frustrated with EMRs, and are […]
It was less than 2 years ago that I began to mentor Deepak. I started with asking him to learn ASP.NET fundamentals, and record his daily activities, as well as lessons learnt in an excel sheet. I would monitor the excel sheet with interest. For the first 3 days, he updated the excel sheet. But, […]
The customer has always been the king. In today’s age of hyper-competition, marketers bend over backward to delight the customer. In the realm of website design, this requires a paradigm shift in approach, from designing for the user rather than designing based on what suits the business. It is easy to overlook user flows and […]