Archives

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

May
30
2014

Why Sourcing is the new Outsourcing

Sourcing is the new outsourcing. If, in the past, companies were enamored by the prospects of cutting costs through outsourcing, today, they seek out unique talent and specialized skill-sets through this route. The need to cut costs has always been paramount; more so in today’s hyper-competitive business environment with razor-thin margins. But, companies are realizing […]

May
29
2014

10 hilarious signs you need a CRM

A CRM platform offers a centralized system to manage the entire sales process efficiently, and thereby optimize customer relationships. But is it actually required? How can you be sure you need it? Here are ten tell-tale signs that you could definitely do with a CRM: 1. You are so busy putting out fires, you feel […]

May
27
2014

Come on! Let’s start blogging!!!

Last week we had a wonderful blogging session at Suyati. Even though I haven’t written any blogs before, this session gave me an inspiration to start writing. It was really helpful for those who haven’t written anything before, and those who have ideas in their mind but don’t know how to express it as a […]

May
23
2014

“My dog ate my blog” and other crazy excuses CEOs use to not blog

Let’s face it. The last thing on a typical CEO’s to-do list is to hunker down and write a blog. Between strategizing and worrying about growing, how can they take time off to blog? And do they need to? At Suyati, we have a SuyatiSTEP program that introduces interns (fresh engineering graduates), through a bunch […]

May
22
2014

Meet, perhaps, the happiest person at Synergy 2014!

Synergy 2014 was the defining CMS event in the world. And in keeping with its status, Ektron’s flagship event predictably saw many highs. There was the grand release of Ektron9.1, which focuses on increasing leads as well as productivity. It was definitely a happy event – exemplified by our CEO Mukund Krishna, pictured here with […]

May
19
2014

CRM Wars: Salesforce.com vs Microsoft Dynamics vs Oracle vs LinkedIn

What’s in a name, you might wonder?! However, unlike a rose, whether you call a CRM – Salesforce.com, Microsoft Dynamics, Oracle, or LinkedIn, they are all going to behave differently. So, how do we determine which is the best CRM of them all? How they were all built Salesforce.com is one of a kind, in […]

May
15
2014

Seven Indisputable Reasons why Salesforce should be your CRM

There are dozens of CRM solutions in the market, and going by the sales pitch and advertisement brochures, each vendor claims to be the best. Salesforce has acquired immense popularity and brand recognition over the last decade, but why should anyone trust its words over that of its competitors? Has Salesforce’s rise to do with […]

May
13
2014

5 tips to choose the best platform for your eCommerce website

eMarketer sees eCommerce sales touching £80 billion by 2017. However, not everyone will have a share of this pie. Everyone understands the importance of the customer facing website. However, realization has not yet dawned that in a highly competitive environment with cut-throat margins, only businesses with robust, efficient back end systems in place will succeed. […]

May
08
2014

Seven Tips for choosing the right CRM for your eCommerce website

While the benefits of having Customer Relationship Management (CRM) software to support an eCommerce website are well known, the task of actually choosing a suitable CRM suite can be quite a challenge. Not all CRMs are equal All CRMs connect the sales & marketing team, track sales, and help better manage customer relationships. They generate […]

May
06
2014

How marketers can leverage Ektron DXH’s Exact Target for better client engagement

In this webinar — How marketers can leverage Ektron DXH’s Exact Target for better client engagement — we will discuss: How to increase customer engagement and target personalized content. How the Ektron DXH – ExactTarget Connector can solve the problems of marketers, and fill the gaps in existing tools. Demo of Ektron – ExactTarget connector.