Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
How would you receive an email that looks good, reads well and offers informative and beneficial content? Of course, the email will be well received. That is why email marketing is able to get more opens, clicks, and subsequently conversions.
Social media is playing a big role in today’s ecommerce industry, but email marketing too hasn’t lost its touch in engaging the attention of prospects and customers. Interestingly enough, the stats tell us that emails prompt purchases is estimated at least to be three times that of the entire social media, with email marketing acquiring nearly 40 times more customers than Facebook and Twitter combined.
Although email has been around for the past two decades, the technology and opportunity we have today to segment and personalize email marketing was never possible at the present scale. According to a study by Custora in 2013, within a period of 4 years customer acquisition via email quadrupled. Furthermore, the percentage of customers acquired through email marketing was nearly 7 % which made it secure the third position led by organic search (16%) and Cost-per-click (10%).
Now you know why you always find your inbox so flooded with campaigns. If email marketing is so effective and thriving, it is a necessity that we learn the best strategies to perfect ecommerce email marketing. Here are the top 10 tips to engage your prospects and enhance sales:
Argos found that products with reviews had a 10% higher conversion rate compared to the products without reviews. It also found that customers are happy to review products and also tend to rate them highly. Similar results were obtained by figleaves when they concluded that products with reviews had a 12.5% higher conversion rate than those without. In addition, they found out that products with more than 20 reviews had a phenomenal 83% higher conversion than those without reviews.
Incentivizing via email can be best done using an automated personalized email that schedules the mail within a few days after the product is received.
Barak Obama’s staff did extensive A/B testing on the subject lines for fundraising emails and they found that while one version generated $403, 603 in donations, another generated a whopping $2, 540, 866.
In ecommerce, experimenting with different upsells and cross-sells in the transactional emails provide scope for A/B testing.
What we have now discussed is only the tip the iceberg as regards the ecommerce email marketing. If you have interesting views and additional information to share, kindly post it as a comment below.