The finding from a survey conducted by a commerce marketing company, shows that retail mobile apps convert 3.7 times more than mobile web. One of the reasons for this change can be attributed to increase in use of mobile devices to make payments. This clearly indicates that market trends are in favor of mobile commerce.
M-Commerce Growing with Smart Phones Sales
The recent tech advancements like bigger mobile screens, better user experience, and superior context-based discovery are some other reasons that is favoring mobile commerce’s growth.
