Design thinking, in general, is a reference to keeping the end-user, the human, in mind – whether it is from the perspective of a solution to a problem, or from…
Ruth D'Souza
Why Personalization is Central to Your Digital Marketing Strategies
If there is one thing a digital experience can do, it is to strip most transactions of personality. This is something marketers realized a long while ago and hence the…
Magento is What your Company Needs to Achieve its Business Goals
The retail industry is at its competitive best right now and customers are reaping the benefits of the battle! Personalized, unique retail experiences are what customers are vying for and…
A satisfied customer is the end goal every department in every organization works in tandem towards. What helps is the right kind of quality data that is collected through your…
A comparative study of which cloud platforms support IoT
The concept of an IoT platform can vary depending on who is going to use it. Hardware people will talk of embedded boards and for Cloud service providers, it is…
A Guide to Implementing AI in your Manufacturing Business
Getting down to basics, the core of any learning is intelligence. Humans learn and use means of communication and depend on visual stimulation for cognitive intelligence enhancement; even for everyday…
How Machine Learning and AI can enhance the retailer interaction with customers
You may be a retailer out to run a successful business, but you are also a consumer. This means that you are well aware of how predictive analysis, thanks to…
Top five misconceptions that enterprises have about Digital Transformation
It is not news that businesses need to undertake digital transformation if they are to keep up with the times, competition and the demands of the market. Digitization has therefore…
Give your business an edge with smart digital transformation in 2018
Business, as we know it, has changed over the last decade and a half. With the arrival of social media, mobile penetration, and of course the Cloud, the way we…
How to create a connected supply chain with Digital Transformation
For any business to thrive, the basics include getting your supply chain management (a combination of logistics, transportation and warehouse facilities) in sync. This is something businesses have worked on…