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Author

Uma Chellappa

Uma Chellappa

BlogContent Management SystemDrupal

What is Drupal: What makes Drupal stand out among other CMS?

by Uma Chellappa August 18, 2020
by Uma Chellappa August 18, 2020

What is Drupal? Drupal is an open-source CMS (Content management software) software written in PHP language. From personal bloggers to government and corporate websites use Drupal for knowledge management, digital…

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Top 5 ways AI will impact CX in 2020
Artificial IntelligenceBlog

5 Predictions for AI’s impact on Customer Experience in 2020

by Uma Chellappa December 23, 2019
by Uma Chellappa December 23, 2019

From Smartphones to Big Data to Artificial Intelligence, customer experience (CX) has been undergoing tremendous change. From conservative reports that predicted an outright failure of AI to predictions about Bots…

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BlogSalesforce

Salesforce Introduces Manufacturing Cloud- A Complete CRM Package

by Uma Chellappa October 30, 2019
by Uma Chellappa October 30, 2019

Rapidly-changing consumer preferences in the recent times have been a concern for the manufacturing industry that has traditionally grappled with poor visibility and inadequacy to deal with the impact of…

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5 steps to crack the right metric to enhance customer experience (CX)
BlogCX

How To Choose The Right Metrics To Measure Your Customer Experience

by Uma Chellappa October 24, 2019
by Uma Chellappa October 24, 2019

When it comes to effective brand building, the buzzword is improving customer experience (CX). Studies have explained how improved CX drives revenue, reduces churn and helps companies enhance customer satisfaction. …

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Why is Salesforce Lightning a better option
BlogSalesforce

Top 5 reasons to upgrade to Salesforce Lightning for better customer engagement

by Uma Chellappa October 15, 2019
by Uma Chellappa October 15, 2019

If Salesforce Classic was intended to capture customer attention and build a robust brand relationship with its customers, Salesforce Lightning will be a game-changer in engaging the customers in a…

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BlogSalesforce

What makes Salesforce Customer 360 better than other CDPs?

by Uma Chellappa September 19, 2019
by Uma Chellappa September 19, 2019

Salesforce’s Customer Data Platform (CDP), Customer 360, aims to connect diverse customer data across all platforms, applications, Cloud, and systems to provide a unified view of the purchase transactions. How…

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BlogMagento

Ultimate Benefits of Magento as a Marketplace Solution

by Uma Chellappa May 7, 2019
by Uma Chellappa May 7, 2019

If you’re an e-commerce business owner or an entrepreneur looking to build an online store, you have probably heard of Magento. With a gross turnover of over $155 billion in…

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BlogMS Dynamics

Dynamics 365 Online vs. On-Premise: Five comparison facts

by Uma Chellappa April 30, 2019
by Uma Chellappa April 30, 2019

“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” – Steve Jobs This…

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BlogCloudSalesforceSitecore

Sitecore Connect™ software for Salesforce Marketing Cloud

by Uma Chellappa April 17, 2019
by Uma Chellappa April 17, 2019

The integration of Sitecore’s content management capabilities with the Salesforce Marketing Cloud is a momentous step in bringing all the factors necessary to achieve a holistic and personalized customer experience…

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BlogSitecore

Sitecore Cortex – A game changer for organizations and marketers

by Uma Chellappa April 3, 2019
by Uma Chellappa April 3, 2019

The Sitecore Cortex with its advanced set of tools for marketing leverages artificial intelligence (AI) and machine learning (ML) to become a game changer for organizations and marketers alike. Cortex…

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