The rule that Customer Relationship Management (CRM) software is for large enterprises no longer applies today. 91% of companies with at least 11 employees are currently using some type of CRM software to meet the needs of their business. 74% of those companies say that their solutions have improved data access to their customers. CRM software gives you a better understanding of your customers, offering endless insights to preferences and online behavior. It gives you an upper hand in developing a stronger relationship with your customers.
How CRM Boost Small Business
For small businesses, the pricing would be the first criteria for selecting a CRM. Analyzing your business needs like Cloud/On-premise solution requirements, workflow automation requirements, contact and opportunity management, number of users, third party software integrations can help you decide on the right CRM vendor.
We list down 5 CRM providers that are ideal for small businesses.
Insightly
Insightly is a cloud-based CRM tool that stands out for its powerful project management functionality and sales pipeline customization options. Insightly offers two users’ free access to the basic functionality features like contact records, task, opportunity, and project management. It also has three paid plans offering a choice of premium features.
Many small businesses vote for Insightly for being so user-friendly and its seamless integration with many email apps. It makes an excellent choice for single entrepreneurs or teams of two that are looking for CRM that doesn’t have a lot of automation but manages both projects as well as sales.
Zoho
Zoho is an enterprise-grade software that can be used by smaller businesses too. The CRM boasts of a fantastic social media suite that makes it possible for the sales team to connect with prospects and leads via social media. Zoho offers three free users for lead management and tracking features through social media and phone logging. It has two paid plans for accessing additional features as per requirement.
Zoho CRM is the perfect choice for businesses that wish to streamline their sales processes in sync with current social media trends. It is easily customizable and has automated workflows and offers a wide range of features designed to manage lead and customer relationships with ease.
Freshsales
Freshsales is a highly customizable and user-friendly CRM designed for businesses having long sales cycles. It has powerful contact and lead management capabilities and a built-in phone feature. Freshsales offers support for unlimited users with access to basic features in their free plan. It also has various paid plans offering additional features.
This CRM is a fit for the sales team that prioritizes and tracks their leads based on website activities. It is also apt for businesses with a lot of remote users. Freshsales is backed by excellent customer support making it a favorable CRM choice.
HubSpot
HubSpot is a great option for businesses that want to go easy on the budget, but require a reliable contact and lead management CRM software. It allows you to manage up to 1 million contacts, supports an unlimited number of users, and offers basic CRM features in its free version. This makes it an ideal choice for small businesses as well as first time CRM users.
HubSpot has a highly intuitive interface with more than 200 integration options. It is ideal for businesses that generate leads via social media and through landing pages. An added advantage – this tool has extensive tutorials, training resources as well as online support. This makes it possible to use this CRM much more effectively.
Teamgate
Teamgate is a full-process cloud-based CRM specifically designed for small scale businesses. It helps to manage your sales process smartly through various automation processes. Teamgate also offers a strong lead and contact management. It is a scalable CRM, so it is possible to scale it up as the business grows.
Teamgate has a user-friendly interface, and also an efficient customer support. It is cheaper than many of its competitors and offers good value for investment. Businesses, even small, cannot remain competitive today without leveraging a CRM solution to streamline and automate various processes. But with the choices of CRM providers available, a once- expensive technology has now become affordable for any business. The trick is to pick a CRM system based on your own needs, business priorities, and budget.
