Tech companies face an uncertain business environment in 2023. They grapple with tough competition, reduced margins, and budget cuts. But despite the tough times, time-honored rules will still work –…
Customer centricity is the all-important dimension for business success. While efficiency has always been a prime denominator of success, in today’s uncertain business environment, functional efficiency matters little unless there…
The time is now to start the transformation to an Intelligent Enterprise 2020 has challenged all of us to the core. We had to change plans on the go. Well…
Surely what mentioned above aren’t the only steps you can take to ensure a smooth customer experience during the holidays. But it is definitely a start. To summarise: Concentrate on…
By now, we must sound like a broken record, shouting out the top of our voices over and over again that customer experience (CX) is the future. And it is…
CX is all-important for the success of a brand. Businesses look for CRM to deliver superiordigital experiences and match the ever-increasing customer expectation. CRM manages transactions to ensure seamless customer…
A recent McKinsey study states that 70% of buying experiences are based on how customers feel during their buyer journey. In other words, a majority of your business is tied to how you make your customers feel – stressing on the importance of curating customer-centric experiences to gain a competitive edge in the market. For the same reason, forward-thinking brands in every sector are harnessing emerging technologies like artificial intelligence and predictive analytics to learn more about their customers and create frictionless touchpoints that meet their users’ evolving demands.
BlogCustomer ExperienceCX
Level-up your customer experience by integrating your operational data in your CX strategy
Operational data is exactly what it sounds like… data generated from day-to-day business operations. This includes data generated from your finance department, sales department, call center operations, marketing team, or…
By the end of 2020, the key differentiator for a brand will be its customer experience rather the product or the price of the product, says the follow-up report, Customers…
