Digital Marketing

Integrating Marketing Automation and Content Management Systems Over 57% of B2B purchasers, on average, make their purchase decisions before they talk to the sales rep of the company. It has…

The average shopper spends $967 during the holiday season. However, getting a share of the pie is not easy, as competition is cut-throat. Here are the different options for retailers…

In today’s world, a second can last a lifetime. Or that’s the feeling one gets as webpages load on a mobile browser. From an e-commerce point of view, it has…

Salesforce announced the release of their new analytics product – Salesforce Lead Analytics which aims to help B2B marketers measure the performance of their Facebook Ad campaigns. The B2B marketers…

The rapid proliferation and adoption of social media has steadily led to the need for customer engagement on social media platforms. The customer relationship life cycle has undergone a transformation…

Technology unlocks several new ways to engage with the customer, but the quintessential email still holds its ground as the most preferred option. Email use worldwide is expected to top three…

With social media gaining ground as the ultimate marketing tool, there is more reason to believe that it is an impact-driven resource to drive advertising goals. Especially with the onset…

Say you are looking for an app to help you get fit. How do you find that perfect fitness app? Chances are you’ll head to the app store for some…

If you think blockchain is something that’s happening only in the financial industry, you couldn’t be more wrong! The technology is all set to disrupt almost every business that deals…

The world of computing is evolving day-by-day, in sync with the latest developments in technology. Among the most significant tech changes in recent times is facial recognition. Correspondingly, images, videos…