A good CMS is the backbone of a successful business but, even more, is a content that can be customized; bringing back the customers for more. A website that is not dynamic does not stand a chance in the world of business and marketing. Sitefinity with its simple-to-create dynamic content module and other great features offers itself as a complete solution package to create a dynamic website.
What do we mean by dynamic content?
A one-to-many kind of marketing has been long replaced by one where the business talks to the customer based on his or her interest. Examples of dynamic content would be:
- Personalized emails
- Tailor-made web experiences
- Targeted, customized product recommendations
The competition is fierce and there are many players in the market that vie for the customer’s attention and, more importantly, their confidence and loyalty. Every customer looks for a unique, personalized brand experience and in that respect, a static web content spells disaster. Your brand needs to stand out in the crowd and give the customer a reason to choose you among the many others. A dynamic content is that weapon that will help you achieve this goal.
By customizing the web content to display only those products that are relevant to a customer, based on his previous browsing history or purchase pattern, a dynamic content guides the customer towards products that are most likely to appeal to his taste and purchasing power.
How Sitefinity can simplify the use of dynamic content in your websites
Statistics prove that when the emails are personalized and customized, they improve the conversion rate by 10% while the click-rates go up 14%. A study of multi-channel marketing campaigns revealed that personalized campaigns always did better than the static ones with a higher response rate. A high conversion or response rate translates to more sales and revenue. Suffice to state that businesses need to pay attention to creating quality content since it bears a direct and significant impact on the sales and revenue.
An organization can create dynamic content through forms, product recommendations, call-to-actions, and customized landing pages. To drive personalized content, the organization needs to understand its customers well and segment the audience accurately. This data can be derived from various segments like demography, browsing history, social media behavior etc.
Sitefinity with its excellent dynamic content module features clears the many roadblocks for marketers, who found it tough to set up dynamic content due to the use of rule-based SQL logic, the inability to test the different versions, to measure the effectiveness of campaigns and the limitations in applying the same set of content across other campaigns.
Built-in content modules
Sitefinity comes with built-in modules that can be used to create the most commonly used form of content on websites like forms, blog, news, and so on. Once created, the content gets stored in the project from where the users can view, edit, and publish this content.
By using widgets, you can choose to display just the specific content on a particular page of a website. You can set permission for each widget and manage the comments that users might leave on the page.
If you need more than what the custom built-in modules offer, you could use the Sitefinity module builder to create your own modules. Once you’ve defined and created the content type, you can activate your dynamic module. The content type helps you create content at the backend while displaying the content on the website.
Text editor and inline editing
The text editor and inline editing provides you with a simple interface to write and edit your text and also view it in the browser as you type and upload.
Image and media modules
You can also build media modules like images and video to be published on your website.
The modules come with a version history that allows you to save and compare different versions. Every edit is saved in the system and you can go back any time to review the edits.
Managing multiple sites
With Sitefinity, it becomes easier to create and manage multilingual websites. You can choose to have different content modules and sets of permission for each of the sites. What’s more the content on one site can also be shared across the other sites.
Interactive and responsive forms
Collecting user data through forms, survey or questionnaire can become a very simple exercise using Sitefinity’s form builder. You can create the form in the backend, use the drag-and-drop feature to add the required widgets on the website and customize to your requirements. You can manage, export the responses on the forms, and use them for further analysis.
With features like these, it’s no wonder that Sitefinity features among the top choices for an effective CMS and also a hot favorite among designers and developers.
Do you use Sitefinity to create dynamic content? What do you think of the features? Do write in to us at firstname.lastname@example.org.