Suyati Technologies
  • Platforms
    • CRM
      • Salesforce
      • Dynamics
    • CMS
      • Sitecore
      • Drupal
      • Episerver
      • Sitefinity
    • Ecom
      • Magento
      • Sitecore commerce
    • RPA
      • UiPath
    • Analytics
    • Martech
  • Services
    • CX Consulting
    • DSaaS
    • Product Engineering
  • Fluid Solutions
    • Buyer Rhythms Engine
    • Lead Prioritization
    • Customer LifeTime Value
    • Chatbot
    • Account Based Marketing
    • Online Proctoring Solution
  • Intel
    • Blog
    • eBooks
    • Webinars
    • Case Studies
  • About Us
    • Management Team
    • Advisory Board
    • Our Story
    • Testimonials
  • Careers
Suyati Technologies
  • Platforms
    • CRM
      • Salesforce
      • Dynamics
    • CMS
      • Sitecore
      • Drupal
      • Episerver
      • Sitefinity
    • Ecom
      • Magento
      • Sitecore commerce
    • RPA
      • UiPath
    • Analytics
    • Martech
  • Services
    • CX Consulting
    • DSaaS
    • Product Engineering
  • Fluid Solutions
    • Buyer Rhythms Engine
    • Lead Prioritization
    • Customer LifeTime Value
    • Chatbot
    • Account Based Marketing
    • Online Proctoring Solution
  • Intel
    • Blog
    • eBooks
    • Webinars
    • Case Studies
  • About Us
    • Management Team
    • Advisory Board
    • Our Story
    • Testimonials
  • Careers
Suyati Technologies > Blog > Has your Company embraced Design Thinking?

Has your Company embraced Design Thinking?

by Deepa Nishant Sinha October 17, 2016
by Deepa Nishant Sinha October 17, 2016 0 comment

Think out of the box with Design Thinking

Design Thinking is a protocol followed by several companies today. This approach encourages you to find innovative solutions to problems.

The term ‘design’ is usually associated with something that is aesthetically appealing. However, ‘design thinking’ is a user-centered problem-solving methodology, where the problem is divided into stages. The focus is on giving the best solution and delighting the customers. Design thinking methodology is based upon a more responsive relationship between the service provider and the customer. Right from internal functions like project management, administration, HR to project delivery for clients – this concept can be applied to just about anything and any industry.

Design thinking and agile methodology

In IT industry, the move to agile methodology is a parallel evolution that is reinforcing many design principles. IT organizations apply agile work through sprints and rapid iterations. Getting to this point requires immense process change and a new outlook across the company.

Design thinking, at times is used inter-changeably as agile, but actually the former is followed by later. Both Design Thinking and Agile emphasizes people over processes. Design thinking is principally well-suited to situations where the problem is not clear, where the focus has to be on problem shaping. Likewise, Agile methods are appropriate for projects where the requirements are subject to change.

Success story

Here is an excellent example where Design Thinking has helped to turnaround a company.  Seven years back, like many startups, Airbnb was nearly shutting shop as their weekly revenue amounted to just $200/week.

The owners of Airbnb had a meeting with venture capitalist, Paul Graham of Y Combinator. Together they browsed the website to find out why they weren’t growing. On doing a random search on New York City listing, they noticed that almost all the photos posted on the site were of poor quality and perhaps for this reason, few people made bookings from this site.

Graham suggested a solution that was both non-scalable and non-technical. He asked the owners to travel to New York, speak to the customers who listed their properties, and replace the poor quality pictures with beautiful high-resolution ones. They did as Graham said and within a week the revenue doubled.

So, this is what design thinking does. Define the problem well, to find an innovative solution. In this case, the issue was a non-scalable one.

Stages of Design thinking in the Thought Process of an Organization 

The concept of design thinking and agile methodology are central to the process of developing software solutions, in contemporary companies like Suyati these days. Many a times, the brief can be complex and the problems shot by the customers to the engineers are required to be solved quickly. Design thinking methodology, actively engages customers, drives enthusiasm and encourages innovative thinking, to stimulate the Agile team. In an iteration process, clients give their feedback and modifications are made accordingly.

Outline the problem

Solving customers’ problems require you to think intuitively by observing exemplary use cases or scenarios. This intuitive understanding is developed by design thinking principles. Rather than delivering a technology solution for the sake of delivering, try to put oneself in their shoes and think from their point of view before going ahead to the next stage. When you receive a brief from the client, instead of a unidimensional outlook, have a cross-functional insight into a problem.

Try a different solution

Tried and tested methods is a safer bet, but there may be instances when a problem needs a solution using a different approach. Having brainstorming sessions and respecting each team member’s perspective can generate more ideas and an out of the box solutions to a problem. An iterative process of failing and learning fast is part of the journey.

Flexible product

Using Design Thinking technique, more often than not, one can find a unique solution to the problem. The result one achieves after going through many re-works and refining, is invariably a flexible one that can work well in various other scenarios. Thus, design thinking helps to solve the problems and address the exact need of the customers.

If used effectively, Design Thinking can be the foundation for driving a brand or business forward.

Our organization, Suyati is a fine example, where Design Thinking is practiced. Mukund Krishna, our CEO and Founder, strongly believes design thinking is the way ahead. He states, “As a team, we have learned to empathize with others, listen to their viewpoints, celebrate our achievements, move on from failures and learn from our mistakes.” At Suyati, as we adhere to the principle of design thinking as well as agile methodolgy, along with prompt delivery of customer’s requirements, we cherish the long-term relationship we forge with our clients.

Dozens of companies are applying design thinking principles in various facets of their company – solving problems creatively than just looking at it logically. Are you ready to benefit from design thinking?
If you liked this blog, share your thoughts at services@suyati.com

design thinking

0 comment
0
FacebookTwitterLinkedinTumblr
previous post
Salesforce officially backs out of Twitter acquisition
next post
5 reasons why you should backup your cloud data

You may also like

A Snapshot of the Top Five Salesforce Summer...

August 2, 2022

Inflation Now. Recession Next? Impact on GCCs in...

July 27, 2022

AI as your backbone for efficient process mining

July 11, 2022

What are the Support and Maintenance Services offered...

June 27, 2022

What is the role of GCCs in developing...

June 27, 2022

Why Should RPA be a Top Priority for...

June 24, 2022

How to go from x to 10X: Scaling...

June 15, 2022

Improve Salesforce Development and Delivery to Increase Sales...

June 2, 2022

How has digital adoption created the GCC upsurge...

May 31, 2022

A quick guide to crafting a multi-cloud strategy...

May 27, 2022

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Keep in touch

Twitter Linkedin Facebook Pinterest

Recent Posts

  • A Snapshot of the Top Five Salesforce Summer 2022 Release Notes

    August 2, 2022
  • Inflation Now. Recession Next? Impact on GCCs in India

    July 27, 2022
  • AI as your backbone for efficient process mining

    July 11, 2022

Categories

  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • Platforms
    • CRM
      • Salesforce
      • Dynamics
    • CMS
      • Sitecore
      • Drupal
      • Episerver
      • Sitefinity
    • Ecom
      • Magento
      • Sitecore commerce
    • RPA
      • UiPath
    • Analytics
    • Martech
  • Services
    • CX Consulting
    • DSaaS
    • Product Engineering
  • Fluid Solutions
    • Buyer Rhythms Engine
    • Lead Prioritization
    • Customer LifeTime Value
    • Chatbot
    • Account Based Marketing
    • Online Proctoring Solution
  • Intel
    • Blog
    • eBooks
    • Webinars
    • Case Studies
  • About Us
    • Management Team
    • Advisory Board
    • Our Story
    • Testimonials
  • Careers

© 2022 Suyati Technologies


Back To Top
Suyati Technologies

Popular Posts

  • MongoDB vs. Couchbase

    May 26, 2013
  • 2

    What is Salesforce CRM and What Does it Do?

    February 19, 2014
  • 3

    A step-by-step guide to configuring emails in MS Dynamics CRM

    April 27, 2017
  • 4

    Top 10 ETL Tools for Salesforce Data Migration 2021

    January 4, 2021
  • 5

    What are the Top 3 risks for implementing a CX Program?

    August 30, 2019
© 2022 Suyati Technologies

Read alsox

Key Tips to get your In-App Advertising Right

October 12, 2015

Digital Transformation – the way forward for operational excellence

June 20, 2018

Digital Status of Your Company: The Beginner, The Skilled Worker...

January 2, 2017
Suyati Logo

Leaving So Soon?

Know more about business technology platforms for your enterprise.

Thank you!

We're glad to have you as part of our community. You'll start receiving updates shortly. Please feel free to contact us anytime with feedback or suggestions.

By continuing to use this website you agree with our use of cookies. Read More Agree