The digital transformation trends that would dominate 2017

The digital transformation trends that would dominate 2017

It is better to regret doing something than regret not doing it, said a wise soul. And, that’s the sound business advice for 2017, when it comes to digital transformation. Enterprises – who wish to stay relevant – will need to leverage new technologies as digital transformation has become an integral component of business strategy. Whether it is developing your own app or deploying a new analytics tool, now is the time to do it.

Here’s looking at some of the hottest trends for the year:

Do the new

Change, they say, is the only constant thing. The best way to stay ahead of the competition is to embrace proactive innovation. In other words, you need to try and test as many new technologies as possible to see if they work for you. Of course, not all will. The key is to move on quickly.

However, digital transformation isn’t only about technology. It’s also about an adaptive culture that promotes the integration of new technologies. Only enterprises that evolve their processes to match up with the new technologies will see encouraging results.

Read their minds

What’s the purpose of digital transformation? A better bottom line is only a happy by-product, the real goal is always better customer experience. And the first step in ensuring that is knowing your customer, getting an insight into his mind. In 2017, Internet of Things (IoT) will make very easy with its incredible ability to seamlessly connect the digital environment with the physical world. Through smart everyday devices enterprises can now get access to invaluable data about customer preferences and behaviors, which in turn will help them give the customer exactly what he wants.

Look at the ‘big’ picture

In 2017, every important business decision needs to be supported by the application of data and analytics. Instead of relying on inconclusive demographics and half-baked customer surveys, enterprises will need to invest in data and analytical strategies.

Data is important, but you also need to know how to use it intelligently. Big data is the buzzword that will make analytics a value-added service for modern enterprises looking to accurately predict customer needs and maximize the conversions.

Tune in to AI

To make sense of the sea of data generated by IoT and big data, we need artificial intelligence (AI). 2017 is the year when AI will further penetrate into the realms of IT to facilitate true digital transformation.

Given that today most of our devices are connected, there’s scope for cohesive data generation that can be converted into meaningful information for business. Already, AI tools are segregating data into sound information to produce actionable intelligence. 2017 will see more innovations on this count, helping enhance customer experience as well as meeting business targets.

Make way for VR & AR

This is the year for out-of-the-box thinking. Change the rules of customer interaction with virtual reality (VR) and augmented reality (AR). If you thought they are suitable only for the gaming world, think again. These new tools hold immense promise for engaging customer experiences.

Workplace gamification is the way forward. Experts predict that this will not only ensure better customer satisfaction, but also higher employee engagement and retention. Now, that is a great incentive to get innovative! Checkout our article on how Microsoft Dynamics CRM boosts workplace gamification.

Get the secret weapon

Yes, there’s a secret weapon for successful digital transformation. It is called Application Programming Interface (API), a set of routines, protocols, and tools for building software applications. As enterprises embrace new technologies and tools, there is a growing need to source from more than one vendor. This gives some much-needed agility in an ever-evolving business space. In 2017, API will help enterprises ensure that their customer experience is on par with the best.

Work from wherever

Traditional setups where employees worked from nine to five in an office are fast making way for more flexible way of working. Personal work environments are moving to the cloud. So, no matter where you are, you can now have complete access to your work setup.

What does this mean for business in 2017? Exciting new developments and opportunities for remote operations that can enhance productivity as well as reduce overhead costs.

Don’t stick to the script

Job descriptions are changing. Digital transformation doesn’t just affect the IT department of an enterprise, but all the business verticals. To make the company’s digital strategy work, you’ll need the right kind of people (from senior leadership to young executives) as well as an agile work culture. Tightly-knit cross-functional teams will be crucial in keeping up with changing business landscapes. 2017 is the year to go beyond the designations and work together as a team to achieve true digital transformation.

In conclusion

Technology is only as good as its user. There is no magic wand that’ll improve core competencies, or better the bottom line of an enterprise, without any effort. Every digital transformation journey has its challenges, but with the right infrastructure and sensible approach, it can give any business a definite edge in the competition. So, how digital-ready are you for 2017? Share your opinions and suggestions with us.

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Author : Jisha Krishnan Date : 02 Feb 2017