Episerver Hattrick: Third Consecutive year as Leader in Gartner’s 2017 Magic Quadrant for Web Content Management


After being evaluated with 18 other vendors by Gartner, Episerver™, a global provider of a single platform to efficiently manage digital content, commerce and marketing in the cloud, has retained its title as Leader for the third year in a row. The evaluation was based on the comprehensive nature of Episerver’s vision and execution in unified web content management. The position was announced in the “Leaders” quadrant of Gartner’s 2017 “Magic Quadrant for Web Content Management.”

Episerver made key investments last year in real-time personalization and omnichannel campaign management, which, combined with its latest enhanced initiative with Microsoft for Dynamics 365, makes it one among the best digital commerce solutions providers out there today.

According to Gartner, Episerver ticked a lot of essential boxes when it came to the criteria they had in mind to pick a Leader. “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business.”

Other factors that were seen as the key elements included their

  • Strong channel partners
  • Global presence
  • Consistent financial performance
  • Extensive platform support
  • Efficient customer support

Their expertise and dominance in one or more technologies or vertical markets was also seen as a major advantage, as it is considered ideal for Leaders to have a keen awareness of their market environment .

In Gartner’s words,

“Leaders can:

  • Demonstrate enterprise deployments
  • Offer integration with other business applications and content repositories
  • Support multiple vertical as well as horizontal contexts”

Now that Episerver has added user-generated content management, distributed order management, and more to enable a seamless digital experience to its customers, it has become an engaging and consistent journey on its Digital Experience Cloud.

“Our goal at Episerver is to provide marketers and merchandisers with efficient, super productive and engaging content management tools with innovative personalization methods that help them do their job better,” said James Norwood, CMO and EVP Strategy at Episerver. “We believe our inclusion on Gartner’s Magic Quadrant for Web Content Management reinforces Episerver’s leadership and commitment to building out our Digital Experience Cloud.”

The Episerver Digital Experience Cloud™ can be deployed as platform-as-a-service (PaaS) on the Microsoft Azure Cloud or on-premises, and assists companies worldwide in creating, managing and individualizing digital experiences backed by smart personalization and behavioural site search functionality. Globally, the Digital Experience Cloud influences around $18 billion in omnichannel revenues as the support they have comes from more than 900 partners who empower more than 8,800 digital leaders in 30 countries.

Author : Bhavya Venugopal Date : 03 Aug 2017