Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
Amidst the scramble to get good content, boost SEO, and other time-honored marketing efforts, most of the marketers underestimate the importance of ensuring top-notch UX in driving sales.
The user experience (UX) is the feeling users encounter when interacting with the website, app, or any other online digital channel. Website owners try to enhance UX by improving the design, accessibility, usability, and other crucial dimensions that influence interaction between the prospective customer and the product.
UX plays a key role in making things easy for the visitors on the site, and in leaving a lasting impression. A good UX can eventually turn the visitor to a buyer.
The quantum of online business is often a multiple of three factors:
While it takes extensive marketing efforts to lead prospects to the website, app, or any other digital asset set up for the purpose of making online sales, the actual sales depends on whether the prospect remains in the digital asset and makes a purchase. The conversion rate and loyalty rate may depend on several factors, but a good user experience (UX) is a key factor. SEO, which plays a big role in attracting unique visitors to the digital asset, is itself influenced by UX. A good UX boosts SEO, bringing in more visitors.
Having taken the trouble to bring in prospects to the website, app or other digital asset, pay heed to the following UX considerations, to increase the chances of conversion, and enhance sales:
The best UX is when users feel they are well taken care of and they can conclude the transaction in an easy way, without straining themselves. A good UX not just increases the chance of coming back for more, but also makes it likely they would recommend the website or the app to others.
Share your thoughts on how critical is UX in leveraging your sales. To know more about Suyati’s UX design capabilities, please write to us at firstname.lastname@example.org.