Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
In sync with the technological developments, we label the present era as Digital Age, Information Age or Computer Age. Whatever label we may assign, it is an undeniable fact that online media has revolutionized all walks of our life and marketing is no exception. Marketing is flourishing by exploiting the infinite possibilities using online media. E-mail marketing is one of the most useful strategies used by the marketers in order to communicate with the consumers.
Basics of e-mail marketing
Digital marketing is thriving with the help of e-mails. A business owner must know the basics of e-mail marketing. In simple terms, e-mail marketing involves all kinds of business communication with the customers by means of e-mail. E-mail is an effective marketing tool as it can imprint the name of the organization in the mind of the consumer. It helps to communicate a message to a large number of customers and potential buyers at the same time. The seller can maintain a positive relationship with the potential customer which is essential for the advancement of an organization. It also helps the seller get knowledge about market preferences through customer feedback helping them address issues in the specific areas.
Types of e-mail marketing
There are different types of e-mail marketing strategies available. Following are some of the most common types.
Merits of e-mail marketing
The benefits of e-mail marketing are innumerable. If used in a right way, it can help in the advancement of businesses in many ways.
Points to remember for e-mail marketers
Even though e-mail marketing is a simple marketing strategy, here are some general guidelines that one must know before giving it a try.
E-mail marketing software
E-mail marketing software are used to monitor the results of an e-mail marketing campaign. It helps to keep track of who has read the e-mail and who hasn’t. Zoho Campaigns, Campaign Monitor, RedCappi E-mail Marketing and G-Lock E-mail Marketing are some of the popular e-mail marketing software available. E-mail marketing software is inevitable in sales as they are the key to evaluate the success of an e-mail campaign.
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