Here are some startling healthcare industry statistics revealed by the Healthcare Information and Management Systems Society (HIMSS) in the US:

  1. 86% of errors made in the healthcare industry are administrative.
  2. It costs nearly $250 billion to process 30 billion healthcare transactions each year.
  3. Patient charts go missing on 30% of visits.
  4. Missed appointments cost the US healthcare system more than $150 billion a year.

To battle these hurdles and many others like these, health delivery organizations are integrating their EHR systems with CRM to deliver connected patient engagement. According to a report by Zion Market Research, global healthcare CRM market is expected to grow at a CAGR of around 10.2% between 2018 and 2024.

Hospital CRMs make the whole experience of going to the hospital a breeze for the hospital staff and a comfortable one for the visitors. Salesforce Health Cloud is one such platform that is changing the way providers are handling patient relationship and how patients perceive their health care experience. If you are on the brink of investing in a cloud-based relationship management platform, but are not sure if Salesforce Health Cloud is the one for you, we have got a set of questions you can first ask yourself and the stakeholders in your organization before you take the big decision.

Question 1 – Do I really need Salesforce Health Cloud? 

An organization in the Healthcare and Life Sciences industry will gain many benefits with its investment in the Health Cloud, simply because of the resources Salesforce has pumped into this industry vertical. With many new acquisitions and integration, the Health Cloud has opened doors to future enhancements, thus supporting new use cases, increasing referral management and enhancing order verification between healthcare institutions. Adding Salesforce Health Cloud to the healthcare ecosystem will ensure that the industry matures faster, and achieves greater capabilities in patient care and provider experience.

Question 2 – What is my Use Case? 

What processes do you want to build into your Salesforce? This is a question you must ask diverse teams in your healthcare ecosystem – the business owners, the clinicians, the IT experts, etc. Collate their inputs to develop your use case, be it collection of relevant patient information and capture actionable insights, or management of high-risk patients, and so on.

Question 3 – What is my Integration Architecture Strategy?

It is important to evaluate what your current technological infrastructure is and what your pre-existing data endpoints are. Will you be able to get all the data from your EMR into Salesforce? First, you must determine if your interface engines can support an enterprise level integration strategy. Second, ascertain if you have an Enterprise Bus Service (ESB) tool to work as a bridge for your data and your Salesforce.

Question 4 – Does my internal technical team have the required skill set? 

While your internal technical team understands the existing applications and data, building a new web service may require skill sets that your home team may not have. Analyze your new needs and select a suitable team that can help with getting additional data from your EMR.

Read more: New Innovations in Salesforce Health Cloud

Got any more questions on Health Cloud? Write to and our Salesforce experts will reach out to you.

27 Apr 2019
Author : Nina Nair