Leverage HTML5 to engage with consumers better

HTML5 LogoToday’s consumers are extremely fickle. The plethora of information available, compounded by the multiple marketers going all out to woo them, means that the consumer would simply opt to move elsewhere if they do not get what they are seeking the first time round.

Web apps, digital catalogs, and magazines are a proven hit with consumers, but for success, even these mediums have to provide a captivating and seamless experience, and deliver exactly what the consumer looks for, the first time round.

Marketers may want to develop web apps using HTML5, which helps in engaging the customer in the best possible way.

HTML5 improves accessibility. HTML5 has new semantic tags, such as <header>, <footer>, <nav>, <section>, and <aside>. Developers can use these headers to improve the ability of screen readers to access content in a more dynamic way than before, and thereby provide a better experience for the consumer.

HTML5 caters to developing more interactive apps. The <canvas> tag is a marked improvement on the interactive and animated possibilities offered by Flash. Apart from <canvas>, HTML5 also offers a slew of APIs that further contribute to a more dynamic web application. Some such APIs are Drag and Drop (DnD), timed media playback, document editing, and more.

HTML5 facilitates responsive design, best suited for the mobile space, noted for its varying screen size and dynamics. The viewport metatag allows defining  viewport widths and zoom settings, the full screen browsing option allows specifying iOS specific values to facilitate full screen viewing in Apple devices, home screen icons makes adding favorites to the home screen of iOS and Android mobile devices easy.

HTML5 facilitates geolocation, or the ability to trace the user’s location. This allows marketers to customize apps, present relevant offers, promotions and other content. With greater customiztaion and personalization to offer, HTML5 is already dear to new age

Author : Nayab Naseer Date : 22 Feb 2013