Magento Founders Launches OroCommerce for B2B Marketers
Former Magento co-founders, Yoav Kutner and Roy Rubin have launched OroCommerce 1.0, a cutting-edge e-commerce platform exclusively for B2B merchants. OroComemrce, the open-source platform, will offer a tangible platform for marketers to address the technology disruptions in complex B2B operations space. According to Frost & Sullivan, the B2B e-commerce market will touch $6.7 trillion by 2020.
OroCommerce is highly customizable platform that can leverage B2B and B2C customer base with a single CRM integration. It can be easily integrated with other business management applications – ERP, CRM and analytics tools, offering a very interactive user dashboard. This platform will have unique flexible features, which can be tailored to fit in business’s unique needs, and includes a sophisticated UI for tax-related operations, management, and configurations. It allows multiple sales representatives to access the features from a single user account, and by merely tweaking personalized product catalogues, multiple users can create personalised accounts.
OroCommerce’s reporting engine will detect critical KPIs, customer behavior, and other experience-related metrics, which will allow users to build omnichannel targeted campaigns and achieve high ROI.
What’s happening with Magento?
Chinese alternative investment firm Hillhouse Capital Group has bought $250 million worth stakes in the open source e-commerce platform Magento. The new funding could see Magento scale up its omnichannel e-commerce solutions globally in the months to come, and help it become an independent firm.
“We see tremendous growth opportunities for Magento globally and specifically in Asia”, said Zhang Lei, CEO-Chairman of Hillhouse, quite excited about his latest investment in Magento.
Primera, the UK-based private equity firm that acquired Magento Commerce in November last year will continue to hold majority stakes at Magento.