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E-commerce has become synonymous with shopping for many, and most businesses have realized that an online store has to be a part of their strategy. Some smaller ventures may even choose to sell only online, and forego the idea of a brick-and-mortar store completely. This approach also makes sense for brands that deal with virtual products like e-books or website themes.
Whatever your business, the look and functionality of your online store is very important. It is the first point of contact with your customer, and that first impression needs to be a positive and lasting one. To a large extent, this is determined by the solution that you choose to set up your store. Magento, OpenCart and WooCommerce are the ones that are proving to be frontrunners in this area. Let’s take a closer look at these 3 main contenders to help you decide which one would fit your need.
Magento is a very popular solution, and it has definitely built up a great recall value for the brand. Here are some pros and cons offered by it:
OpenCart is a good choice for a basic ecommerce store, and can be summed up as below:
WooCommerce works in partnership with WordPress to enable users to create an online store within their blogs or websites. It is a newer solution when compared to OpenCart and Magento.
As can be seen from the above lists of pros and cons, each of these solutions could work well for different groups of users. The choice depends on what your requirements are, and also the current size and scaling needs of your organization.
We hope this quick run-through of Magento, OpenCart and WooCommerce helps you make your decision more easily. Do let us know if you think any other pros or cons should be added to this list.