Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
The success of content marketing efforts rests on delivering content to people who want it.
Content marketers deliver content to their prospects through email, social media, newsletters, links and many other means. However, the single largest lead source for B2B companies is still SEO. 14% of the inbound traffic comes when prospective visitors search using keywords and stumble on the website. Email marketing (13%) and social media (12%) comes next as the most popular ways visitors find your website.
What happens once visitors come to your website? Google reports that site search is the number one means of navigation for 90% of company websites, and that 82% of all site visitors actually use site search to find the information they need.
Convenience apart, having advanced site search functionality helps in the following ways:
However, site search is not a magic wand that boosts conversions and sales automatically. According to Google, 85 % of site searches do not return what the user sought, and 22% return no results at all!
What do search engines and Google look for?
Marketers need to go all out on inbound strategies to ensure that they connect the right product to the right prospect. Though the first priority is to have a clear and well-laid out website, the importance of Site search should not be underestimated either. When a prospect comes to a website, a well-implemented site search functionality can help retain him and boost conversion.
Image Credit: Jeffrey Beall on Flickr