Suyati Technologies
  • SOLUTIONS
    • BUYER RHYTHMS
      • INTEGRATE PLATFORMS
      • ANALYZE DATA
      • ENGAGE CUSTOMERS
  • INDUSTRIES
    • EDUCATION
    • PUBLISHING
    • MEDIA AND ENTERTAINMENT
    • MANUFACTURING
    • RETAIL
    • HEALTHCARE
    • START-UPS
  • PLATFORMS
    • CMS
      • EPISERVER
      • EKTRON
      • SITECORE
      • SITEFINITY
      • KENTICO
      • DRUPAL
      • WORDPRESS
      • JOOMLA
    • CRM
      • SALESFORCE
      • MICROSOFT DYNAMICS CRM
      • SUGARCRM SERVICES
    • ECOMMERCE
      • MAGENTO
      • NOPCOMMERCE
      • COMMERCE SERVER
      • OPENCART
  • TECHNOLOGY
    • MICROSOFT
      • ASP.NET
      • BIZTALK
      • SQL SERVER
      • SHAREPOINT
    • OPEN SOURCE
      • NODE.JS
      • PHP
      • PYTHON
      • RUBY ON RAILS
    • MOBILE
      • WINDOWS
      • ANDROID
      • IOS
    • CLOUD
      • FORCE.COM
      • HEROKU
      • AZURE
      • AMAZON WEB SERVICES
    • BIG DATA
      • BIG DATA SMACK
      • COUCHDB
      • MONGODB
  • TALENT
    • LIFE AT SUYATI
    • TEAM SPEAKS
    • JOB OPENINGS – USA
    • JOB OPENINGS – INDIA
  • ABOUT US
    • OUR STORY
    • ADVISORY BOARD
    • MANAGEMENT TEAM
    • PARTNERS
    • BLOG
    • PRIVACY POLICY
    • CONTACT US
    • TESTIMONIALS
    • ENGAGE WITH US
Suyati Technologies
  • SOLUTIONS
    • BUYER RHYTHMS
      • INTEGRATE PLATFORMS
      • ANALYZE DATA
      • ENGAGE CUSTOMERS
  • INDUSTRIES
    • EDUCATION
    • PUBLISHING
    • MEDIA AND ENTERTAINMENT
    • MANUFACTURING
    • RETAIL
    • HEALTHCARE
    • START-UPS
  • PLATFORMS
    • CMS
      • EPISERVER
      • EKTRON
      • SITECORE
      • SITEFINITY
      • KENTICO
      • DRUPAL
      • WORDPRESS
      • JOOMLA
    • CRM
      • SALESFORCE
      • MICROSOFT DYNAMICS CRM
      • SUGARCRM SERVICES
    • ECOMMERCE
      • MAGENTO
      • NOPCOMMERCE
      • COMMERCE SERVER
      • OPENCART
  • TECHNOLOGY
    • MICROSOFT
      • ASP.NET
      • BIZTALK
      • SQL SERVER
      • SHAREPOINT
    • OPEN SOURCE
      • NODE.JS
      • PHP
      • PYTHON
      • RUBY ON RAILS
    • MOBILE
      • WINDOWS
      • ANDROID
      • IOS
    • CLOUD
      • FORCE.COM
      • HEROKU
      • AZURE
      • AMAZON WEB SERVICES
    • BIG DATA
      • BIG DATA SMACK
      • COUCHDB
      • MONGODB
  • TALENT
    • LIFE AT SUYATI
    • TEAM SPEAKS
    • JOB OPENINGS – USA
    • JOB OPENINGS – INDIA
  • ABOUT US
    • OUR STORY
    • ADVISORY BOARD
    • MANAGEMENT TEAM
    • PARTNERS
    • BLOG
    • PRIVACY POLICY
    • CONTACT US
    • TESTIMONIALS
    • ENGAGE WITH US
Home > Blog > M(dot) vs. Responsive Web Design. Which is a better bet for your Mobile Optimization Plans?

M(dot) vs. Responsive Web Design. Which is a better bet for your Mobile Optimization Plans?

by Nayab Naseer September 23, 2013
by Nayab Naseer September 23, 2013 0 comment

Developers have been scrambling to optimize their website for mobile experience ever since the mobile computing boom.

responsive design

Image Source: mashable.com


The first attempt was M(dot) or mobile optimized versions of existing websites, represented by a prefix of m (eg: m.contentcrossroads.com). When accessing the website from a mobile device, m (dot) automatically redirects to the mobile site.
However, the reign of m(dot) domains as the preferred way to optimize for the mobile was short lived. Since 2012, responsive design has jostled M(dot) away from the limelight.
Developers prefer Responsive Web Design (RWD) to M(dot) for a handful of good reasons:
1. The highly fragmented mobile ecosystem with disparate devices and incompatible operating systems makes customization and redirect unfeasible for every device or operating system.
2. M(dot) assigns a different domain for different devices. This runs contrary to the time tested convention of a single content in the web or a single website being under a single domain. Such an approach ensures simplicity, makes searches easy, is extremely user-friendly and has contributed to the growth of the Internet to what it is today.
3. Even if the values of the founding fathers do not mean a thing no developer can afford to disregard what Google values. Google endorses the policy of singe content having a single address. There is a real risk of Google not respecting the redirect to m. sites and treating the same as duplicate content to penalize SEO rankings.
4. Redirects and hardware-specific URLs do not work for social sharing either. Take the case of a visitor who accesses the page from the mobile device and shares the link. The friend would end up with a 3.5” mobile screen optimized page in the 24” desktop monitor. What’s more, Google estimates that 90% of users alternate between devices, and having to remember/note down different domain addresses for different devices make things that much difficult for them.
5. In an age where speed is highly valued, the two seconds it takes to redirect to an m(dot) site may count against the website. In a 3G enabled world, even delays as small as 500 milliseconds often result in a 1.9% conversion penalty.
6. RWD offers a solution to the first four issues listed above that plagues M(dot). RWD dynamically adjusts to the screen-size, that is to say the code and the URL remains the same across devices.
However, when it comes to load times, RWD may actually fare worse. In RWD, all page elements have to load in all devices which may make page load dead slow. It may be easier to simply use Apache rewrites to avoid redirects in M(dot). The workaround in RWD is to build websites starting with the mobile site to avoid loading unnecessary code in mobile devices, but this would be an impractical approach for complex websites like e-commerce. KISSmetrics estimates that an e-commerce website making $100,000 a day could actually lose $2.5 million a year with just a one-second page delay.
Responsive web design is definitely the way to go, but it remains a work-in-progress and is by no means a perfect solution.

M(dot) websitesmobile optimizationresponsive web design
0 comment
0
FacebookTwitterLinkedinTumblr
previous post
Software Quality Assurance
next post
Does migrating to the Cloud ensure application agility?

You may also like

Dreamforce 2019: Here’s What you Missed

December 3, 2019

The Challenges of Delivering Personalized Quotes in Insurance

November 29, 2019

Here’s What the Latest Power BI Desktop Updates...

November 25, 2019

Key Takeaways from DX Summit 2019

November 20, 2019

Shravana Pulari’19 — When Onam came to Suyati...

November 8, 2019

How to optimize your CMS for better customer...

November 6, 2019

Why is Personalized Martech Gaining Popularity?

October 30, 2019

Salesforce Introduces Manufacturing Cloud- A Complete CRM Package

October 30, 2019

Sitecore to Bring in Global Experts: Symposium 2019

October 29, 2019

How To Choose The Right Metrics To Measure...

October 24, 2019

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Keep in touch

Twitter Linkedin Facebook Pinterest

Newsletter

Liked what you are reading?

Please prove you are human by selecting the Car.

Recent Posts

  • Dreamforce 2019: Here’s What you Missed

    December 3, 2019
  • The Challenges of Delivering Personalized Quotes in Insurance

    November 29, 2019
  • Here’s What the Latest Power BI Desktop Updates Mean for Business

    November 25, 2019

Categories

Newsletter

Liked what you are reading?

Please prove you are human by selecting the Flag.

  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • SOLUTIONS
    • BUYER RHYTHMS
      • INTEGRATE PLATFORMS
      • ANALYZE DATA
      • ENGAGE CUSTOMERS
  • INDUSTRIES
    • EDUCATION
    • PUBLISHING
    • MEDIA AND ENTERTAINMENT
    • MANUFACTURING
    • RETAIL
    • HEALTHCARE
    • START-UPS
  • PLATFORMS
    • CMS
      • EPISERVER
      • EKTRON
      • SITECORE
      • SITEFINITY
      • KENTICO
      • DRUPAL
      • WORDPRESS
      • JOOMLA
    • CRM
      • SALESFORCE
      • MICROSOFT DYNAMICS CRM
      • SUGARCRM SERVICES
    • ECOMMERCE
      • MAGENTO
      • NOPCOMMERCE
      • COMMERCE SERVER
      • OPENCART
  • TECHNOLOGY
    • MICROSOFT
      • ASP.NET
      • BIZTALK
      • SQL SERVER
      • SHAREPOINT
    • OPEN SOURCE
      • NODE.JS
      • PHP
      • PYTHON
      • RUBY ON RAILS
    • MOBILE
      • WINDOWS
      • ANDROID
      • IOS
    • CLOUD
      • FORCE.COM
      • HEROKU
      • AZURE
      • AMAZON WEB SERVICES
    • BIG DATA
      • BIG DATA SMACK
      • COUCHDB
      • MONGODB
  • TALENT
    • LIFE AT SUYATI
    • TEAM SPEAKS
    • JOB OPENINGS – USA
    • JOB OPENINGS – INDIA
  • ABOUT US
    • OUR STORY
    • ADVISORY BOARD
    • MANAGEMENT TEAM
    • PARTNERS
    • BLOG
    • PRIVACY POLICY
    • CONTACT US
    • TESTIMONIALS
    • ENGAGE WITH US

© 2019 Suyati Technologies


Back To Top
Suyati Technologies

Popular Posts

  • 1

    What are the Top 3 risks for implementing a CX Program?

    August 30, 2019
  • 2

    How to build Employee Advocacy for your Business?

    September 3, 2019
  • 3

    Do you need a separate CX Team at your company?

    September 2, 2019
  • 4

    What is Salesforce CRM and what does it do?

    February 19, 2014
  • 5

    Steps to Migration – Salesforce Classic to Lightning

    April 8, 2019
© 2019 Suyati Technologies

Read alsox

Drupal 8 Modules development through Step by step Guide

May 2, 2017

Digital transformation: The promise of incredible customer experience

May 28, 2018

10 ecommerce email marketing tips to drive product sales

March 29, 2016
Suyati Logo

Technology Insights. Delivered.

Know more about business technology platforms for your enterprise.

Thank you!

We're glad to have you as part of our community. Please feel free to contact us anytime with feedback or suggestions.

Suyati Logo

Leaving So Soon?

Know more about business technology platforms for your enterprise.

Thank you!

We're glad to have you as part of our community. You'll start receiving updates shortly. Please feel free to contact us anytime with feedback or suggestions.

By continuing to use this website you agree with our use of cookies. Read More Agree