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Tech giant Microsoft stated yesterday that it is entering into a partnership with Adobe to promote the use of each other’s cloud computing tools among their mutual customers. This deal was announced at Ignite, Microsoft’s annual IT conference at Atlanta. Last year the duo had signed a pact that connected some of the Adobe products with Microsoft’s CRM tools.
As part of the agreement, Adobe, the creator of Photoshop will make use of the “on-demand data storage and processing power” of Microsoft’s network to manage its web-based digital media and marketing software. Microsoft, in turn will promote the Marketing Cloud of Adobe through the Microsoft Dynamics 365 business planning and sales software. Both Microsoft and Adobe want to ensure that their customers can easily use each other’s software without much glitches.
A point to note here is that in Cloud computing, enterprises generally and rapidly turn to rented, web-based infrastructure to run their software instead of using their own back room servers. This showcases Microsoft’s newfound interest to establish partnership with its many former competitors. Microsoft, in a statement, said that Adobe will be making Azure as its “preferred cloud platform” for its three main services: Adobe Marketing Cloud, Creative Cloud and Document Cloud.
In an appearance with Adobe CEO Shantanu Narayen, the Microsoft CEO Satya Nadella called the deal a “massive milestone.”
“Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences”, says the Adobe CEO.