Salesforce’s health cloud has always been a strong application and now with its new feature to manage social determinants, it has become an even more powerful tool for healthcare industry.
By bolstering its capabilities, Salesforce has made patient experience improvement and even Patient acquisition very simple for healthcare providers. By adding innovation technologies to Salesforce Health Cloud, they now provide efficient ways to plan, monitor and bridge the gaps seen in many patients’ treatment plans.
This kind of platform allows the patients to keep in touch with their healthcare providers digitally even outside the healthcare facilities. With this technology, now health services will be able to keep track of their patients’ medication schedule and be able to send them reminders.
This also adds a level of transparency and visibility in terms of the patients’ treatment where every concerned person can see the progress in treatment as well as the history of treatment for making informed decisions.
How Salesforce Health Cloud Helps to Businesses?
Salesforce Health Cloud is transforming healthcare in amazing new ways. It brings IoT into picture and integrates data from various healthcare devices on one platform to provide superior services.
Here are the major benefits of Salesforce Health Cloud:
1. Holistic view of patient health
In the healthcare industry, the problems of data redundancy and scattered information are plaguing. With the help of Salesforce Health Cloud, healthcare providers will be able to access every information, categorically, in one place to provide better treatment.
2. Patient management made smarter
With a holistic view of relevant information, doctors will be able to take smarter decisions and make better recommendations to patients. They will also be able to identify the faulty areas and critical decisions and communicate the diagnosis and treatment plan in a digitized way. With this kind of technology, patients can receive important notifications about tests and treatments. In other words, the treatment does not end at diagnosis and prescription, rather, it goes beyond till patient healthcare management.
3. Patient engagement
With the help of Salesforce Health Cloud, healthcare providers can actually work on improving their patients’ overall satisfaction with their medical services. With Internet of Things, Health cloud enables everyone in the healthcare ecosystem to collaborate and personalize each patient’s experience.
Salesforce adds new features to Health Cloud to enable better connectivity with patients outside the hospital walls.
Care Gaps offers a better way to monitor a patient’s treatment plan and close gaps if any. New Health Cloud Care Gaps help the providers to assess the patients once outside the hospital, monitor the progress of their treatment as well as communicate to the patients by delivering personalized surveys and automating the next steps based on their response.
Assessments make care management more personalized and reliable. Treatments can be assessed, and appointments, if needed can be automatically scheduled via Health Cloud. Providers have access to patient-generated responses, and further course of action can be taken with ease.
“Online patient assessments can help both strengthen provider-patient relationships and improve patient outcomes.” – Lynne Dunbrack, Research Vice President for IDC Health Insights
Salesforce AppExchange and Health Cloud
Salesforce AppExchange will now include new applications that are fully integrated with Health Cloud. This will help create long-term relationships with patients by joining leads from Salesforce Sales Cloud, Service Cloud and electronic health records. Health Cloud can use the data to customize care plans and this also saves a lot of admin work
Some of these solutions include Formativ Health, Hexaware, INTERVENT, LiveData, MCG Health among others. The solutions are all aimed at providing centralized workflows of patients for operations, comprehensive engagement solutions, improve patient care management, better outcomes as well as reduced costs.
Joshua Newman, the chief medical officer at Salesforce, says that Salesforce realizes how the lines between citizen, consumer, shopper and patient have merged. Continual patient assessment and having complete information available to providers at all times would help better communication, treatment course and improve healthcare services as a whole. Salesforce now focus on patients as customers and tries to give the best possible healthcare experience by offering a modern customer relationship management.