Businesses are constantly looking out for strategies that can bring their customers closer to their business operations. This is where an effective CRM (Customer Relationship Management) platform is a necessity. Salesforce provides a single integrated platform that can cater to all departments to bring businesses and their customers together.
Why Salesforce for Small Businesses
Salesforce can be utilized extensively by sales teams to achieve a streamlined and organized view of customer contacts. They can organize and manage contacts in a single and centralized view. Using Salesforce automation, forecast and report generation for sales pipeline management is also made easier and effective.
With access to the Salesforce technology, small businesses can leverage the benefits of utilizing its resources and expertise to become a customer-centric company by improving their productivity and enhancing their retention capabilities.
Salesforce: What Small Businesses Need to Know
Salesforce for a business is more than just a CRM. The key features of Salesforce and how it differs from just a CRM solution is something that every small business need to know. They are as follows:
- Provides actionable goals and insights for all members of the sales team.
- Stores customer information.
- Schedules and tracks operations, appointments, and processes.
- Records cold calls and enhances lead generation.
- Manages pipelines and workflows effectively.
Salesforce: How It Boosts Productivity of Small Businesses
Being recognized as the top CRM company in the industry, Salesforce boosts the productivity of small businesses in a multitude of ways. An ideal CRM system not only increases the revenue and effectiveness of businesses but also manages customers, enhances sales, creates opportunities, manages leads, etc. Let us walk through the key benefits of Salesforce:
Salesforce Community Cloud
The Salesforce Community Cloud allows for effective collaboration with customers, workforce, and vendors. From managing the portal content to answering queries spontaneously, Salesforce technology helps in assessing an accurate solution according to workflows. This enhances customer services significantly which in turn boosts sales and hence increases revenue.
Salesforce Marketing Cloud
Automating the lead generation process is inevitable for any business. It is equally important to manage and track various campaigns via social media platforms and emails. The Salesforce Marketing Cloud thus helps in achieving the maximum number of targeted customers within less time. Salesforce provides personalized services that enhance customer retention by providing spontaneous responses to customers without any delay.
Salesforce AI Einstein and Salesforce Ventures
Salesforce integrates Artificial Intelligence with its CRM platform. The Salesforce Venture utilizes AI capabilities to derive critical insights from the available data. Accurate market forecasts are crucial for any business. AI Einstein enables effective data analysis and helps in making accurate and logical decisions.
Related: How to use Salesforce Einstein AI to benefit your business?
Salesforce also has a venture capital of its own named Salesforce Ventures, which is its investment wing as well.
Salesforce Customer Management: Real-Time Data Access and Report Generation
Customer Relationship Management is crucial for any small business to attain positive outcomes. Generating reports real-time based on large volumes of data available and being able to communicate with customers is paramount as well. This helps in boosting business productivity significantly.
Mobile Enterprise Application Development with Salesforce
Salesforce provides force.com platform that enables the design and development of mobile enterprise applications. Though certain businesses hesitate to use cloud CRM fearing security breaches, Salesforce offers a cloud storage platform that is 100 percent safe and follows all security standards and avoids third-party interference.
Write to us at firstname.lastname@example.org to know how Salesforce enables a secure IT environment for small businesses.