Salesforce is the fourth fastest growing brands in the world and among the top ten global B2B brand. Stephanie Buscemi, CMO at Salesforce, says in a blog post, “We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more”. But admittedly, even after being in the industry for over twenty years, most people still aren’t fully aware of what this $130 billion company has to offer.
Salesforce has long made its mark on CRM, but as Buscemi puts it, “The rapid expansion of CRM outside of Salesforce automation combined with the fast changing technology landscape means people still don’t understand well enough what exactly we do.” Their research over the last six months made them realize the need to connect with the average folk. And they decided to do so with a simple global campaign ad “We Bring Companies and Customers Together“
The campaign tries to portray Salesforce as a brand from the point of
- Product: Reinforce the fact of being the world’s number one CRM
- People: The free online learning platform Trailhead is a professional development initiative that provides people opportunities to learn in demand skills.
- Planet: To be a company that people can trust while ensuring their personal prosperity
The new ad campaign features the company’s delightful mascots – a mini Einstein cartoon and a bear that plays the ukulele, teamed with common people to get their simple message across.
Business needs to connect every department like back office, front office, accounts, supply chain and others to each other as well as to the customer to provide a seamless experience. This is possible only with a strong CRM foundation and Salesforce simply fits the bill.