Blue and yellow. These fresh colors define the Suyati brand today. The new look marks a significant milestone in our journey since 2009. The rebranding is a complete makeover to organize ourselves, our skills, capabilities, and beliefs to establish ourselves in the customer experience space through our Platforms, Enablers, Solutions and Services. Months of brainstorming, discussions, flights, powerpoints, and design sessions later, we believe our brand reflects this makeover.
We are excited to unveil our new brand identity as part of the ongoing evolution at Suyati.
What is this Fluid CX all about?
It all started with an idea – to help our clients deliver fantastic customer experiences using technology as the stepping stone. And that is reflected in our new brand thinking.
We call it Fluid CX. Fluidity is visualized as flowing, easy, and connected. Your customers seek fluidity from their business interactions with you. Our new menu gives you access to Technology Services that help you deliver Fluid Customer Experiences.
The new logo reaffirms our core belief in delivering top-notch technology solutions and an unswerving commitment to our customers. The choice of vibrant colors is to bring out the core values of our brand- skillful, engaging, and fun. It showcases the fusing of technology and people for great customer experiences.
Some things still remain constant at Suyati
“Su” as a prefix in Sanskrit means “good” and “yati” means guidance, support or giving. Behind the new facelift, we are still the same company with a single-minded mission – “Good People Engineering Great Experiences”. At the core of our mission is the need to build solid relationships that will collectively bring success using our company values – empathy, dependability and expertise.
We are extremely thankful to our partnerships and customers who have accompanied us in every stage of our growth over the last eleven years. We love to hear your thoughts on our brand. Do visit and explore our new website and let us know what you think.