A recent McKinsey study states that 70% of buying experiences are based on how customers feel during their buyer journey. In other words, a majority of your business is tied to how you make your customers feel – stressing on the importance of curating customer-centric experiences to gain a competitive edge in the market. For the same reason, forward-thinking brands in every sector are harnessing emerging technologies like artificial intelligence and predictive analytics to learn more about their customers and create frictionless touchpoints that meet their users’ evolving demands.
Tag: