This psychological effect is powerful, and a strong connection exists between color and feelings. The emotions that color can evoke influences our behavior, too. For example, a red sports car can stir feelings like thrill or excitement whereas the blue sea or ocean can instill calmness in us. Science too supports this fact, as color meets the basic neurological need for stimulation. Specific responses are triggered within the brain and the whole body by colors. Colors are also in many ways key to a brand’s identity. Color distinguishes a brand and caters to the emotional benefits in many consumers.