A satisfied customer is the end goal every department in every organization works in tandem towards. What helps is the right kind of quality data that is collected through your Customer Relationship Management (CRM) solutions. Having an integrated solution such as Microsoft Dynamics 365, when used correctly, can ensure a huge boost in innovation and an increase in return on investment (ROI).
Here is are some of the top benefits of Microsoft Dynamics 365 and how it can make a difference to your bottomline:
Seamless Connectivity Between Departments For Better Output:
Microsoft Dynamics 365 is a cloud-based solution that brings together CRM and Enterprise Resource Planning (ERP), effectively connecting multiple departments from Marketing and Sales to Operations, Finance and Customer Relations. The simple idea is that with the data collected, everyone from the Design Team to the Production Floor to those interacting directly with the customers will have access to it in real time, enabling them to make smart business decisions.
Valuable Insights from Business Intelligence (BI) and Analytics:
According to the ‘Global Business Intelligence Market 2016-2020’report, by Technavio – the global BI market is set to post a compound annual growth rate (CAGR) of more than 10% by 2020. As an organization grows, it adds on more capabilities and all of these need to be integrated into the work flow. This increases the need for data analytics, its availability and the implementation of Cloud BI. While analytics gives you an idea of what you need to do going into the future, it is BI that gives you a perspective on the past and the present and provides you well analyzed data that can make a huge difference in decision-making. The advantage with Microsoft Dynamics 365 is that it offers built-in BI and analytics that can be integrated into your business processes. It leverages Power BI, Cortana Intelligence Suite and Azure, giving the management a holistic view of their business and what drives it.
Shortening the Sales Cycle:
For marketing professionals in the field, having access to well analyzed customer data enables them to provide customized and intuitive services. With Dynamics 365 easily accessible on personal technology, sales teams have a wealth of power on their hands. A study done as far back as 2014 by Innoppl Technologiesshowed that that 65% of sales reps who have used Mobile CRM achieved their sales quotas, while 78% of those who didn’t, failed to do so.
Enhanced Social Engagement for Better Customer Service:
Dynamics 365 offers a process driven user interface to help manage cases on an individual basis. Centralized data and its analysis allow representatives to react based on trends generated from customer usage data. This gives them the ability to engage socially, provide individual solutions and bring in that personalized human connect. BI helps company representatives better understand the websites people visit, how they interact there, what communities they are a part of, and more. The data collected is analysed to look into customer sentiments, buying patterns, as well as brand loyalty – all elements that cannot be measured quantitatively. Such information helps teams provide better personalized options.
An important aspect of Cloud based integrated CRM is that it enables customer engagement in a business-friendly manner. Having a system like Dynamics 365 that scales up and down based on your current needs, strengthens customer engagement processes, and improves collaborative sales as well. Besides this, it helps heighten security, increases mobility, enables smart investment infrastructure, power innovation, and improves accessibility.
Familiarity and Easy Deployment:
For any organization, working with the familiar and growing with it, is an added benefit. With most organizations already using Microsoft Office, Dynamics 365 makes for easy integration. It also reduces the time it takes for employees to familiarize themselves and learn new applications. Enabling the ease of integration, Dynamics 365 has been created to be deployed in the cloud, on-premise, and also as a hybrid. As an organization, you can make use of the tool in any way you require. While for some organizations on-premise deployment is the way forward, for smaller establishments, capital costs for infrastructure and staff may be prohibitive. This makes Cloud deployment a much better option considering its flexibility in scaling up or down.
What makes Dynamics 365 a preferred option is that it is easy to use and puts at company’s disposal the entire collection of Microsoft products. The tools it incorporates are intuitive and are attuned towards a business’s varying needs. It allows for one to take complete charge, or outsource processes to the platform. The product is affordable for most organizations and this is a major plus.
To summarise, companies opt for Microsoft Dynamics 365 for the flexibility that it provides them in conducting business: being able to integrate seamlessly, reduce the learning curve, provide for analyzed big data in real time, and allow for smart decision-making and a better ROI.
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