Suyati Technologies
  • SOLUTIONS
    • BUYER RHYTHMS
      • INTEGRATE PLATFORMS
      • ANALYZE DATA
      • ENGAGE CUSTOMERS
  • INDUSTRIES
    • EDUCATION
    • PUBLISHING
    • MEDIA AND ENTERTAINMENT
    • MANUFACTURING
    • RETAIL
    • HEALTHCARE
    • START-UPS
  • PLATFORMS
    • CMS
      • EPISERVER
      • EKTRON
      • SITECORE
      • SITEFINITY
      • KENTICO
      • DRUPAL
      • WORDPRESS
      • JOOMLA
    • CRM
      • SALESFORCE
      • MICROSOFT DYNAMICS CRM
      • SUGARCRM SERVICES
    • ECOMMERCE
      • MAGENTO
      • NOPCOMMERCE
      • COMMERCE SERVER
      • OPENCART
  • TECHNOLOGY
    • MICROSOFT
      • ASP.NET
      • BIZTALK
      • SQL SERVER
      • SHAREPOINT
    • OPEN SOURCE
      • NODE.JS
      • PHP
      • PYTHON
      • RUBY ON RAILS
    • MOBILE
      • WINDOWS
      • ANDROID
      • IOS
    • CLOUD
      • FORCE.COM
      • HEROKU
      • AZURE
      • AMAZON WEB SERVICES
    • BIG DATA
      • BIG DATA SMACK
      • COUCHDB
      • MONGODB
  • TALENT
    • LIFE AT SUYATI
    • TEAM SPEAKS
    • JOB OPENINGS – USA
    • JOB OPENINGS – INDIA
  • ABOUT US
    • OUR STORY
    • ADVISORY BOARD
    • MANAGEMENT TEAM
    • PARTNERS
    • BLOG
    • PRIVACY POLICY
    • CONTACT US
    • TESTIMONIALS
    • ENGAGE WITH US
Suyati Technologies
  • SOLUTIONS
    • BUYER RHYTHMS
      • INTEGRATE PLATFORMS
      • ANALYZE DATA
      • ENGAGE CUSTOMERS
  • INDUSTRIES
    • EDUCATION
    • PUBLISHING
    • MEDIA AND ENTERTAINMENT
    • MANUFACTURING
    • RETAIL
    • HEALTHCARE
    • START-UPS
  • PLATFORMS
    • CMS
      • EPISERVER
      • EKTRON
      • SITECORE
      • SITEFINITY
      • KENTICO
      • DRUPAL
      • WORDPRESS
      • JOOMLA
    • CRM
      • SALESFORCE
      • MICROSOFT DYNAMICS CRM
      • SUGARCRM SERVICES
    • ECOMMERCE
      • MAGENTO
      • NOPCOMMERCE
      • COMMERCE SERVER
      • OPENCART
  • TECHNOLOGY
    • MICROSOFT
      • ASP.NET
      • BIZTALK
      • SQL SERVER
      • SHAREPOINT
    • OPEN SOURCE
      • NODE.JS
      • PHP
      • PYTHON
      • RUBY ON RAILS
    • MOBILE
      • WINDOWS
      • ANDROID
      • IOS
    • CLOUD
      • FORCE.COM
      • HEROKU
      • AZURE
      • AMAZON WEB SERVICES
    • BIG DATA
      • BIG DATA SMACK
      • COUCHDB
      • MONGODB
  • TALENT
    • LIFE AT SUYATI
    • TEAM SPEAKS
    • JOB OPENINGS – USA
    • JOB OPENINGS – INDIA
  • ABOUT US
    • OUR STORY
    • ADVISORY BOARD
    • MANAGEMENT TEAM
    • PARTNERS
    • BLOG
    • PRIVACY POLICY
    • CONTACT US
    • TESTIMONIALS
    • ENGAGE WITH US
Home > Blog > UX design trends that are making the noise in 2017!

UX design trends that are making the noise in 2017!

by Saranya Balachandran February 27, 2017
by Saranya Balachandran February 27, 2017 0 comment

UX design trends that are making the noise in 2017!

Rapid changes are taking technology by storm. Every B2B marketer realizes the importance of having a great website. An interesting web design is crucial as it is the first impression your customers have about your organization or product.In order to keep with the fast-paced innovation and maintain a strong foothold in the market, it is important to embrace various facets and trends of web design, keeping user-centered design as the focus.

Let us look at the UX design trends that are likely to shape the landscape of user-centered design and technology in 2017.

Providing a conversational experience

Picture this: When you go to a store and not able to locate something that you need, what do you do? The answer is pretty simple. You ask a store representative to assist you in the process. Similarly, in the online space, a user-oriented interactive digital feature that mimics a real human is sure to enhance the experience and make it lively and interesting. Chatbot is the new way of striking conversation with users to provide them with a simulating experience. Examples of conversational interfaces include Facebook Messenger, We Chat, Amazon Echo, Microsoft Cortana and Slack.

Micro interactions

Great interaction design ideally stems from the extent of detail that it targets. Micro interactions are intended to provide users with appropriate feedback for them to better comprehend the ongoing processes. This helps an interface to be approachable no matter how complicated the logic behind it may be. Micro interactions are those miniscule moments that may otherwise go unnoticed, but are designed to make a huge impact on the user’s mood and opinion. To illustrate better, consider this example: While you hit the ‘Like’ button on Facebook, or use Twitter’s heart animation, you are part of a user experience that involves a micro interaction. Subtle yet powerful, these user interactions bring digital experiences to a whole new level.

Minimalism and scrolling guidelines

Uncluttered, flat colored website design is the way forward. User psychology analysis on web-design and UX clearly shows that scrolling anchored navigation is the best possible way to ensure natural navigation than having to click through lots of individual pages. Instead of cramming every link at one place, the current trend dictates the use of on-page navigation tools that enable long scrolls and take users through a journey that facilitates better movement between distant pieces of related content. Simplicity being the key, it is found that better usability is achieved through simplifying the menus for navigation. Employing techniques such as the use of negative space or white space increases the focus on the main content, thus enabling users to look at only the key aspects and ignore the rest.

Quality Animations

Animations have long been an interesting and inevitable part of business web design. Considering this, B2B marketers have to invest in quality animations that enable them to stand out from the rest. However, it is recommended that animations are done only when necessary. Effective web design employs a good mix of static relevant content alongside rich yet subtle animations. Some websites employ unique kind of animations where visual elements appear gradually on scrolling. This could be a good storytelling tool that maybe used for product demos. Visual elements always carry more appeal than plain text. Yet, it is important to eliminate distractions and ensure reduced screen and image loading times.

Optimal use of social media

Social media is an important tool for B2B giants to gain optimal reach. For example, Twitter has a significant brand loyalty tied to its users so much so that followers promote great content as a result of increased brand loyalty. Yet another tool that marketers cannot afford to miss is Google+. Powered extensively through an algorithm, if used to its full potential, can work wonders for B2B giants. Do send your feedback on this blog to services@suyati.com

Related Posts

UX Design

Understanding User Experience (UX) better

0 comment
0
FacebookTwitterLinkedinTumblr
previous post
Public Cloud Services to grow 18% in 2017
next post
What’s new in Kentico 10?

You may also like

Dreamforce 2019: Here’s What you Missed

December 3, 2019

The Challenges of Delivering Personalized Quotes in Insurance

November 29, 2019

Here’s What the Latest Power BI Desktop Updates...

November 25, 2019

Key Takeaways from DX Summit 2019

November 20, 2019

Shravana Pulari’19 — When Onam came to Suyati...

November 8, 2019

How to optimize your CMS for better customer...

November 6, 2019

Why is Personalized Martech Gaining Popularity?

October 30, 2019

Salesforce Introduces Manufacturing Cloud- A Complete CRM Package

October 30, 2019

Sitecore to Bring in Global Experts: Symposium 2019

October 29, 2019

How To Choose The Right Metrics To Measure...

October 24, 2019

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Keep in touch

Twitter Linkedin Facebook Pinterest

Newsletter

Liked what you are reading?

Please prove you are human by selecting the Key.

Recent Posts

  • Dreamforce 2019: Here’s What you Missed

    December 3, 2019
  • The Challenges of Delivering Personalized Quotes in Insurance

    November 29, 2019
  • Here’s What the Latest Power BI Desktop Updates Mean for Business

    November 25, 2019

Categories

Newsletter

Liked what you are reading?

Please prove you are human by selecting the House.

  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • SOLUTIONS
    • BUYER RHYTHMS
      • INTEGRATE PLATFORMS
      • ANALYZE DATA
      • ENGAGE CUSTOMERS
  • INDUSTRIES
    • EDUCATION
    • PUBLISHING
    • MEDIA AND ENTERTAINMENT
    • MANUFACTURING
    • RETAIL
    • HEALTHCARE
    • START-UPS
  • PLATFORMS
    • CMS
      • EPISERVER
      • EKTRON
      • SITECORE
      • SITEFINITY
      • KENTICO
      • DRUPAL
      • WORDPRESS
      • JOOMLA
    • CRM
      • SALESFORCE
      • MICROSOFT DYNAMICS CRM
      • SUGARCRM SERVICES
    • ECOMMERCE
      • MAGENTO
      • NOPCOMMERCE
      • COMMERCE SERVER
      • OPENCART
  • TECHNOLOGY
    • MICROSOFT
      • ASP.NET
      • BIZTALK
      • SQL SERVER
      • SHAREPOINT
    • OPEN SOURCE
      • NODE.JS
      • PHP
      • PYTHON
      • RUBY ON RAILS
    • MOBILE
      • WINDOWS
      • ANDROID
      • IOS
    • CLOUD
      • FORCE.COM
      • HEROKU
      • AZURE
      • AMAZON WEB SERVICES
    • BIG DATA
      • BIG DATA SMACK
      • COUCHDB
      • MONGODB
  • TALENT
    • LIFE AT SUYATI
    • TEAM SPEAKS
    • JOB OPENINGS – USA
    • JOB OPENINGS – INDIA
  • ABOUT US
    • OUR STORY
    • ADVISORY BOARD
    • MANAGEMENT TEAM
    • PARTNERS
    • BLOG
    • PRIVACY POLICY
    • CONTACT US
    • TESTIMONIALS
    • ENGAGE WITH US

© 2019 Suyati Technologies


Back To Top
Suyati Technologies

Popular Posts

  • 1

    What are the Top 3 risks for implementing a CX Program?

    August 30, 2019
  • 2

    How to build Employee Advocacy for your Business?

    September 3, 2019
  • 3

    Do you need a separate CX Team at your company?

    September 2, 2019
  • 4

    What is Salesforce CRM and what does it do?

    February 19, 2014
  • 5

    Steps to Migration – Salesforce Classic to Lightning

    April 8, 2019
© 2019 Suyati Technologies

Read alsox

How to set the new rules in Dynamics 365 CRM

May 23, 2017

What makes Magento the undisputed leader in B2B e-commerce

November 28, 2017

How to choose the right startup incubator

January 11, 2017
Suyati Logo

Technology Insights. Delivered.

Know more about business technology platforms for your enterprise.

Thank you!

We're glad to have you as part of our community. Please feel free to contact us anytime with feedback or suggestions.

Suyati Logo

Leaving So Soon?

Know more about business technology platforms for your enterprise.

Thank you!

We're glad to have you as part of our community. You'll start receiving updates shortly. Please feel free to contact us anytime with feedback or suggestions.

By continuing to use this website you agree with our use of cookies. Read More Agree