Wading through the hype

This blog is directed to those of us in the IT industry who are tired of wading through the hype. And to those who need a laugh! Okay, to everyone in the IT industry!

Every year, without fail, the latest technologies and buzzwords promise instant transformational gratification! And ROI! And increased efficiencies! And happiness! And a panacea for whatever ails our organizations!

Weary work horses that we are, we wonder what’s new. Whether it is the same old wine in a new bottle? Whether it makes sense to try it out or to just discard it as another piece of information overload?

To help us with this information overload, most of us flock in herds to the Gartner Group, and other such serious sources. The Gartner group came out with a research methodology to help discern hype from what is commercially viable and also to evaluate when the bold promises made by new technologies will pay off, if ever. Gartner Hype Cycles provide a graphic representation of the maturity and evolution/ adoption of technologies and applications, providing a source of insight which you can apply to understanding the hype which surrounds you.


Whew! Now that our brain is all warmed up, it’s time to check out Wailgum’s Hype Cycle for Technology, 2010. Come on. You know you could do with some cheering up.

Had a good laugh? Great!

There are only 3 things (yes, only 3 things) that you need to keep tab of when evaluating any hype. Will it increase your revenue? Will it satisfy your customers? Will it reduce your risk – risk on investment, time, money, people, and resources?

Putting hype aside, if good old words like ‘nice people (with a great sense of humor), partnership business models,  product development, reduce risk, outsourcing, excellent infrastructure and credentials, needed it yesterday’, move you,  pick up the phone and talk to us. We promise to stay away from the hype. And the hoopla. And the buzzwords. And most importantly hype cycles….

We’re listening.

Have something to say about this article? Contact us to know more or share it with us on FacebookTwitter or our LinkedIn.

Author : Revathi Krishna Date : 05 Aug 2010