If predictions are anything to go by, then by the end of 2014 the number of people accessing the internet from handheld devices such as smartphones would exceed the number of people who access the internet via Desktop PC and Laptops. If that is to happen, then responsive web design which involves developing a website that can be accessed comfortably by any internet enabled device becomes an issue of prime importance. Responsive Web Design is a sure shot for success as it provides long term benefits to your website.
Here are some of them:
Avoiding multiple website development for multiple devices:
With responsive web design, you only need to maintain a single set of content including the texts and fonts that are displayed in the best manner to suit whichever medium of access they are subject to.
Ease of Maintenance:
With a single code base, it is far easier for developers to implement upgrades and maintain the website and not to mention, reduced costs for the same.
Reduces the need for multiple Apps:
If your customers can get access to all your services from a website on any device they wish to access the same, then why would you need a business app specifically for smartphones?
More connected with your customer:
With a responsive design, all your customer needs to call you from your website is to click or double click your contact number displayed on your website from their smartphone and before you know, they would be speaking to your customer executive.
With responsive web design, all the efforts you took to architect your website in a way that gives exemplary user experience translates to your mobile too, helping bring in more qualified leads.