Dream. Dare. Do – that is Suyati’s work principle in a nutshell.
Most often, it is presumed that a CRM software is just about tracking a customer’s movements. What purchases they made, studying their buying behavior and pushing them towards buying more of a company’s products.
But that is not why CRM was invented. As the name suggests, it is all about establishing a relationship with your customer. Understanding the person behind the statistic. And doing what you can to keep your customer wholly invested in your brand.
As the best CRM software today automates the entire relationship building process between a brand and its audience, companies today have found a desirable way to implement an effective CRM strategy within the realm of social media.
According to a study by Gartner, business-to-business investment will account for 40% of spending on social software by the beginning of 2016. So now that we know social CRM has arrived in a big way, let us analyze some of the best ways for your company to establish a social CRM tool.
As always, the proof is in the pie chart. Analyze your metrics and real-time data to put your finger on the pulse of your social CRM strategy. Data will help you easily translate your social CRM strategies in terms of productivity and efficiency and will ensure that you are ahead of your customers’ increasing expectations.
Social CRM tools work because not only do they help you connect with a million people at once, but they do it in the medium your customers choose to communicate in. Which brings us back to the beginning of the blog. While CRM software help in automating the very process of customer relationship management, social CRM chooses to do exactly the opposite. This is the right platform for your brand to speak from the heart. To showcase its wit, style and personality. And to give out candid, instead of canned responses.
How well can you fine-tune your social customer service strategy to increase your customer engagement? Share your comments below.
To know more about Suyati’s expertise in Social CRM, please send an email to email@example.com