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Kentico 11 Focuses on Email Marketing and E-Commerce

With the goal to be in the forefront of CMS industry, Kentico has announced the release of its flagship product - Kentico 11. This new version has simplified core features to drive better usability for enterprise-level users. The product will be launched on Nov. 29, 2017. According to Kentico’s director of product, Karol Jarkovsky, “The future of Kentico is going to be dual-rail strategy, which means the focus of this digital experience platform is to develop both Kentico Cloud and Kentico CMS in tandem.” The two key focus areas of Kentico...

What are the Challenges in developing frameworks for Smart Mobile Apps?

Mobile technology has grown by leaps and bounds. Today, there is an app for everything; from booking a movie ticket to making money transfers, to apply for leave in office, to collaborate with a remote team, and so on. But success of an app depends on finding the right market, and a right development framework to develop the app. The mobile space is highly fragmented with multiple operating systems, and virtually infinite device configurations. Each platform has its own idiosyncrasies, and demands specific skills from developers. For instance, Java, PHP...

Does the Journey Builder Enrich Salesforce Marketing Cloud?

Salesforce Journey Builder, a relatively new offering in the long line of Salesforce innovations, offers a powerful customer interaction management tool, with deep integration capabilities. The new gen Journey Builder in Salesforce Marketing cloud platform enables marketers and others to set up an automated response for each possible action from the customer’s end. Scope of Journey Builder The Journey Builder serves as a virtual whiteboard, allowing marketers to create logical IF...THEN flowcharts, based on how they need to respond to each customer interaction or behaviour. Marketers may sketch out each...

Salesforce Einstein and Mobile Apps: What’s the scoop?

Einstein, the new artificial intelligence engine initiative from Salesforce, was launched in September 2016.  Einstein’s data management and machine learning capabilities already deliver 300 million plus predictions, recommendations and scored leads every day, and offer sales teams up to 25% lift in sales.  In this blog, we explore key features and the possibilities it presents for mobile apps. Salesforce Einstein’s true strength lies in its search capabilities. Einstein brings up the most relevant results, by unearthing key data. It also offers critical cutting-edge information such as predictive lead scoring and...

Continuous Integration in Salesforce using Salesforce DX

Among the several announcements during the 2016 Dreamforce Conference was a pilot programme promising a new developer experience that would radically change the way Salesforce apps are developed. While most developers are aware of best practices and efficient ways of doing things, infrastructure, time, resources, availability to tools and other constraints may force them to work with what is easily and readily available. Salesforce DX, the new tool on the block, offers an integrated, end-to-end development lifecycle, allowing developers to break free from legacy trappings and indulge in high-performance agile...

Contextual Marketing: Building Experiences with Sitecore Cloud

Since the birth of advertising, the pursuit of personalization has been the governing principle of its growth. In the recent decades, the inflow of humongous information allows us to access data about customers, and create advertisements to sync with their needs. From simply getting across the right message at the right time to the right person, we are shifting to an approach where we try to answer the perspective of customers. In short, the motivating force for marketing is to create a meaningful experience for the customer, which is produced...