For Suyati, we need a marketer who will focus more on writing and editing, will work with the sales team to create collateral and email campaigns, work with technical team to create case studies and video scripts, and has 5 years (minimum) experience doing this – ideally for a B2B company in the technical field.
A content marketer is a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer.
Their skills include:
Excellent overall writing skills in a number of different styles/tones – in our case, technical capabilities marketing.
Impeccable spelling and grammar.
A deep understanding of consumers and what motivates them online.
Great research, organizational, and learning skills.
Familiarity with keyword placement and other SEO best practices.
Some experience with online marketing and lead generation.
Excellent verbal and written communication skills.