Online Marketing Executive

Dream. Dare. Do – that is Suyati’s work principle in a nutshell.


Online Marketing Executive







Job Description:

  • Conduct site audits with a focus on content optimization, crawling, indexing, site structure, architecture, site maps, and backlink profile analysis.
  • Monitor ongoing campaign performance and iterate, as needed, to improve the conversion performance.
  • Track, report, and analyze website analytics – organic traffic, new user acquisition, engagement metrics, clicks, impressions as well as Keyword and URL Performance
  • Optimize copy and landing pages for best SEO practices & usability
  • Plan and execute on page organic strategies such as keyword targets, competitor analysis, and internal linking structure optimization.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Develop and execute off page strategy that includes content creation and distribution.
  • Conceptualize and execute strategies for link acquisition
  • Building and executing social media strategy through competitive and audience research
  • Manage internal employee engagement platform
  • Setting up and optimizing company pages within each social media platform
  • Publish and share daily content that builds meaningful connections and encourages community members to take action on blog and social media
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Technical Skills:-

  • Proven SEO and Social Media experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, Google Trends, Keyword Planner)
  • Working knowledge of HTML
  • Up-to-date with the latest and best practices in SEO algorithm changes
  • Google Certification is an added advantage
  • Attention to detail & ability to work in a team environment
  • Demonstrable social networking experience and social analytics tools knowledge
  • Positive attitude, detail, and customer oriented with good multitasking and organisational ability

Soft Skills:-

  • Strong verbal, written, and interpersonal communication skills with both technical and non-technical audiences
  • Insatiably curious, and constantly learning and experimenting with new technologies
  • Applicant should be comfortable working independently, and in a team environment, as required

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