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Dream. Dare. Do – that is Suyati’s work principle in a nutshell.

How Sitecore harnesses AI and Machine Learning to deliver intelligent marketing platforms

In its latest Sitecore Symposium, when CEO Mark Frost hinted at the things to come for the latest version of Sitecore, Artificial Intelligence was high on the list. Marketing AI is not a new concept. At a time when customer engagement is highly contextual, getting the right messages in the correct medium in the right […]

Integrating Content Management and Marketing Automation

Integrating Marketing Automation and Content Management Systems Over 57% of B2B purchasers, on average, make their purchase decisions before they talk to the sales rep of the company. It has become ever more imperative to generate rich, relevant content and ensure it reaches your potential leads as they evaluate their choices. While a Content Management […]

What makes Magento the undisputed leader in B2B e-commerce

Magento and B2B e-commerce is a perfect match. The e-commerce platform complements perfectly the needs of modern-day B2B buyers who have become oblivious to paperwork, spreadsheets and over-a-telephone-call procurement methods. Also, the thin line that differentiates personal shopping and B2B commerce are blurring. B2B players expect the same level of user experience and convenience in […]

Should developers embrace Drupal Commerce 2.0-rc1

Drupal Commerce 2.0-rc1 has finally got its full blown release, following eight months in the beta version. The phase in the beta version saw 58 contributors make 304 code commits, culminating in an extensive code rewrite with a redesigned UI, and several intuitive new features. Apart from several handy tweaks aimed at a better user […]

5 Social Media Essentials for Every Content Distribution Team

Social Media is today a vital ingredient of an organization’s marketing efforts. However distributing content over the numerous social challenges is often a key challenge for new generation digital marketing associates. The dynamic nature of today’s content consumers often pose serious challenges to content creators and distributors to engage them continuously. Cook hacks for an […]

Episerver makes key investments in User Generated Content and Distributed Order Management to fortify its Digital Experience Cloud

Episerver, a global provider of a single platform for digital commerce and content, has partnered with Stackla and OrderDynamics to take customer experience to a higher scale. They have launched enhanced user-generated content (UGC) and a distributed order management system (DOMS) as part of their current platform. The UGC approach takes into account the human […]

Episerver Hattrick: Third Consecutive year as Leader in Gartner’s 2017 Magic Quadrant for Web Content Management

After being evaluated with 18 other vendors by Gartner, Episerver™, a global provider of a single platform to efficiently manage digital content, commerce and marketing in the cloud, has retained its title as Leader for the third year in a row. The evaluation was based on the comprehensive nature of Episerver’s vision and execution in […]

How can intelligent CMS design by Episerver help in content governance?

Ever been invited to a party at a friend’s home? Food, drinks and music is all that is there. However, a good host knows how to make guests feel at home, foresees their preferences, and helps break the ice between the guests. Everything looks effortless. It’s the same with Content Management System (CMS). At the […]

Contextual Marketing: Building Experiences with Sitecore Cloud

Since the birth of advertising, the pursuit of personalization has been the governing principle of its growth. In the recent decades, the inflow of humongous information allows us to access data about customers, and create advertisements to sync with their needs. From simply getting across the right message at the right time to the right […]

6 reasons why SharePoint is good for your business

Why do more than 250,000 companies, including 85 per cent of Fortune 500 companies, have a SharePoint installation in their organization? Because everybody wants a connected workplace that facilitates hassle-free sharing of information and knowledge, in a secure environment. With the latest announcement of innovations in SharePoint 2016, it’s truly evolving into a document management […]