Gartner named it the World’s #1 CRM Platform of 2016. 90% of Fortune 500 companies use at least one app from Salesforce’s AppExchange. 150,000+ enterprise users rely on it to carry out everyday transactions. We are talking numbers related to Salesforce. Salesforce is not any ordinary tool. It is a globally acclaimed enterprise-grade CRM […]

The winds of change spare no one. Every enterprise is in the process of some transition or other, trying to cope with a highly fluid business environment, characterized by fast-paced changes. Two common threads underlying the transformation efforts are Updating legacy systems to leverage the latest technologies, in a quest to stay relevant. A focus […]

Mobile technology has taken over traditional forms of communication, gradually becoming the core of business development and communication. This calls for a switch to newer methods of communication. Likewise, the customer is at the helm of all business interactions; and the cloud serves as the best platform to nurture customer relationships and manage business transactions. […]

On October 27, 2017, the latest release of the Salesforce Marketing Cloud went live. The new and improved October release comes with a host of striking features that will add more muscle to marketing efforts. Here is a quick run through the latest feature additions that you ought to know about. Einstein Engagement Scoring Einstein […]

Have you ever been in a scenario where you wanted to search immediately for a “Client/Customer” during a call or even a phrase without being sure of which entity (accounts, leads, opportunity, contact …) it belongs to? Or that you wanted to search for a document you had uploaded sometime in the past, but not […]

Microsoft Excel was first launched in 1995. Ever since, Excel spreadsheets have been best friends with business leaders and business development executives. They help track, manage and monitor leads and customers with a considerable amount of ease. Despite its advanced features, like Macros and Visual based coding and the latest cloud-based collaboration, Excel and the […]

For every business user data security is the first concern while purchasing a new software for business. MS Dynamics CRM is a software application which is designed keeping such concerns in mind. As a move in the direction of improved data security, Dynamics has introduced a new security model. The main features of the security […]

I was delighted to be selected by Suyati to represent the company at the world’s largest software conference – Dreamforce17 in San Francisco. And the icing on the cake was that for the first time in the last five years, Suyati was investing in a booth at the Cloud Expo. The entire team was excited! […]

There were no surprises at Dreamforce 2017. The four-day event, held between November 6 and 9, was every bit as fun, exciting, and innovative as expected. The days were packed with keynotes, sessions, hands-on training, and inspirational discussions with some of the world’s biggest stars and much more; while the nights offered ample scope for […]

The banking industry has not had it easy – there has been decline in profit growth, asset quality continues to be stressed, and the increased capital for demand regularly clashes with regulatory requirements slowing things down. What has worked at keeping things on an even keel is customer retention and management. And that, in turn, […]